Pamarin Waimaleongoraek

Dr. Pamarin Waimaleongoraek

orcid

Research Focus & Metrics

Academic Career Length

19Years (2008-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 March 2020 in Foods
Verified
Journal Article
Open access
PDF file
PCPitchayapat Chonpracha
Pitchayapat Chonpracha
RARyan Ardoin
Ryan Ardoin
YGYupeng Gao
Yupeng Gao
Pamarin WaimaleongoraekPamarin Waimaleongoraek
Pamarin Waimaleongoraek
GTGeorgianna Tuuri
Georgianna Tuuri
WPWitoon Prinyawiwatkul
Witoon Prinyawiwatkul
With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to understand how visual information cues, both intrinsic and extrinsic, affect consumer perception of these products. This study developed an emotional and wellness lexicon related to RTE salads. Subsequent questionnaires with images of salads were used to quantify consumer (N = 150) emotional and hedonic perceptions related to green color shade, shape/size of pieces, multicolor scheme, product name, and packaging. The different visual cues significantly impacted emotions and their intensities. Qualitatively, feelings of health and wellness predominated across salad samples. Negative emotions were more influenced by size of piece and green-color (intrinsic), while positive emotions were influenced by viewing salads of multiple colors (intrinsic) and packaging (extrinsic). Pale green salads were generally less liked than darker green ones. Values, in one case, ranged from 4.39 to 7.28 (on a 9-point hedonic scale), but naming the product (“iceberg lettuce”) did raise the lowest score to 5.75. The addition of vegetables with orange and purple colors to the salad mix had a positive impact on the perception of pale green salads. This study demonstrated that intrinsic and extrinsic visual cues significantly influenced consumer emotions, hedonic perception and purchase intent of RTE salads, but the effects of extrinsic cues were generally less prominent.

9 November 2009 in Journal of Food Science
Verified
Journal Article
Closed access
Pamarin WaimaleongoraekPamarin Waimaleongoraek
Pamarin Waimaleongoraek
KGKaren M. Garcia
Karen M. Garcia
HNHong Kyoon No
Hong Kyoon No
WPWitoon Prinyawiwatkul
Witoon Prinyawiwatkul
DIDennis R. Ingram
Dennis R. Ingram

1 November 2020 in International Journal of Food Science and Technology
Verified
Journal Article
Closed access
PDF file
PCPhantipha Charoenthaikij
Phantipha Charoenthaikij
ACArusa Chaovanalikit
Arusa Chaovanalikit
TUTanat Uan‐On
Tanat Uan‐On
Pamarin WaimaleongoraekPamarin Waimaleongoraek
Pamarin Waimaleongoraek

8 October 2008 in Journal of Food Science
Verified
Journal Article
Closed access
PDF file
Pamarin WaimaleongoraekPamarin Waimaleongoraek
Pamarin Waimaleongoraek
ACA.J.H. Corredor
A.J.H. Corredor
HNH.K. No
H.K. No
WPWitoon Prinyawiwatkul
Witoon Prinyawiwatkul
JKJ.M. King
J.M. King
SSS. Sathivel
S. Sathivel

6 May 2020 in International Journal of Food Science and Technology
Verified
Journal Article
Closed access
PDF file
Pamarin WaimaleongoraekPamarin Waimaleongoraek
Pamarin Waimaleongoraek
WPWitoon Prinyawiwatkul
Witoon Prinyawiwatkul

6 May 2026 in Foods
Verified
Journal Article
Open access
PDF file
BCBusarawan Chaiya
Busarawan Chaiya
PCPitchayapat Chonpracha
Pitchayapat Chonpracha
Pamarin WaimaleongoraekPamarin Waimaleongoraek
Pamarin Waimaleongoraek
SSSujinda Sriwattana
Sujinda Sriwattana
WPWitoon Prinyawiwatkul
Witoon Prinyawiwatkul
KCl, when used at a high concentration, imparts undesirable bitterness which can be suppressed using blockers such as L-Arginine (L-Arg). Sensory discrimination of saltiness and bitterness intensity of salt mixtures (KCl/NaCl/L-Arg) was determined by two methods: the R-Index (RIX) and Partial Projective Mapping (PPM). Four mixed salt solutions [KCl/NaCl/L-Arg: (A) 70/20/10, (B) 65/25/10, (C) 60/30/10, and (D) 55/35/10] at 0.5%, 1.0% and 1.5% w/v were prepared in order to impart different saltiness and bitterness perception, and compared to the control [100% NaCl; 0:100:0 (E)]. Using RIX, some degrees of differences in perceived saltiness and bitterness among salt mixtures were detected at all salt concentrations. However, using PPM, significant differences in saltiness and bitterness perception were not found between all salt mixtures and the control at 0.5% w/v. Both RIX and PPM methods could be used to discriminate saltiness and bitterness intensity among salt substitute mixtures and the control; however, the obtained results were conceptually distinct and must be interpreted cautiously based on the experimental test conditions used in this study.