Impact of Covid-19 on the media system. Communicative and democratic consequences of news consumption during the outbreak

In Spain, the 2014 European Elections saw the unexpected rise of a new party Podemos , which obtained five European Parliament seats only three months after its formation. In the Spanish National Elections in December 2015, this party obtained 20.66 percent of the votes, which made it the third biggest party. Our objective was to analyze the old and new elements of Podemos ’ communication and campaign strategies. The methodology followed here used this new party as a strategic case study by a qualitative approach. The analysis focused on three key fronts: (1) the role of communication, (2) mediatization of politics, and (3) use of digital media. The results suggested that Podemos ’ 2014 electoral campaign combined presence on broadcast television and use of intense digital media to boost citizens’ engagement and self-mediation. Accordingly, it was established as a new transmedia party. This case also demonstrates that mediatization can also occur in two-way street dynamics, that is, from politics to the media, where the former generates an influence on the latter. This finding opens the door to help overcome the media-centric vision. Finally, we discussed future questions about the influence on other political actors’ communication strategies in different parts of the world from an international perspective.

Research on political information and social media: Key points and challenges for the future

Ordinary citizens are increasingly using mobile instant messaging apps such as WhatsApp for politically-related activities. Compared to other ‘semi-public’ online platforms, WhatsApp provides a more intimate and controlled environment in which users can almost simultaneously gather and share news, discuss politics, and mobilize others. Relying on two-wave panel data collected in Spain, USA, and New Zealand, this study examines the mediating role of WhatsApp political discussion in the relationships between different types of news use and various forms of political participation. First, our findings reveal WhatsApp discussion has a positive influence on activism, and a more nuanced effect on conventional participation. Second, results are partially supportive of a fully mediated set of influences between news media and social media news uses and both types of participation via WhatsApp. Finally, the study examines age differential effects between younger (Gen Xers and Millennials) and older (Boomers) age groups.

What do politicians do on Twitter? Functions and communication strategies in the Spanish electoral campaign of 2016

The Internet is causing major changes in the field of political activism. One particularly significant case is the 15M movement, which emerged from a popular initiative organized in several Spanish cities in 2011. Based on the analysis of these protests as a case study, this paper has two aims: first, to examine the role of digital technology – websites and social networks – in the online organization of political activism; second, to analyse the relationships established between the conventional media on the one hand and activists on the other. The methodology combines the technique of in-depth interviews and qualitative analysis of reports, working papers and file data about 15M. The findings show an intensive use of digital technology by activists, both of their own social networks (for example, N-1) and commercial ones (Facebook or Twitter). These digital tools enabled them to disseminate their own information and optimize their internal organization. The indignados established an interplay between online activism and offline actions. Digital technology facilitated the organization of the mass gatherings in the streets. The possession of communicative and technical skills played an important part in organizing 15M. On the other hand, the relationship between journalists and activists was a difficult one. The indignados did not follow the established patterns of the journalists’ work routines. The latter had to resort to the demonstrators’ websites and social networks to obtain information. The activists recognize that the conventional media were crucial to the protests achieving a widespread impact in the news