The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly important role in the medium term.

In the post-Covid-19 era, tourism impacts and the role played by sustainable planning on the long-term success of destinations have gained renewed importance. Understanding the image and perceptions tourists hold of a destination is vital for tourism planning, as they play a key role in tourists’ decisions. Considering the importance of these two key concepts (perceptions and sustainability), the present paper contributes to the advancement of knowledge on sustainable tourism by characterizing the state of the art of Sustainability Perceptions in Tourism and Hospitality (SPTH). To this end, the scientific literature on the topic was mapped through a combination of three bibliometric analysis techniques, namely: evaluative, relational, and systematic bibliometric analysis. These were based on productivity and impact indicators, including SciVal topic prominence. The results reveal that sustainability perceptions in SPTH focus on tourists’, stakeholders’, and residents’ perceptions. These findings highlight the need for involving local communities in the destination planning process to align the outcomes of tourism development with their expectations. Finally, this paper presents an original methodological contribution, as it is the first to apply the SciVal topic prominence analysis to SPTH.

This study analyses different beneficiaries of accessibility, who play important roles in the tourist sector by generating business opportunities. Taking Spanish tourists with disabilities as a point of departure, the paper examines tourists' habits, their representational potential for the Spanish tourist sector and their spending patterns according to socio-demographic variables (gender, age, origin and disability typology). Through an empirical analysis, the authors demonstrate the representation and importance of such segments of the population for the tourism industry, as well as the need for the tourism industry to recognize the importance of designing products, services, and destination points that are accessible to everyone.

Dark tourists experience negative and positive feelings in Holocaust places, suggesting emotional ambivalence. The research question of this study is, "is feeling well-being, as a consequence of dark tourism, a way of banalizing the horror?". The purpose of this study is threefold: to provide an updated systematic literature review (SLR) of dark tourism associated with Holocaust sites and visitors' well-being; to structure the findings into categories that provide a comprehensive overview of the topics; and to identify which topics are not well covered, thus suggesting knowledge gaps. Records to be included should be retrievable articles in peer-reviewed academic journals, books, and book chapters, all focused on the SLR's aims and the research question; other types of publications were outrightly excluded. The search was performed in Web of Science, Scopus, and Google Scholar databases with three keywords and combinations: "dark tourism", "Holocaust", and "well-being". Methodological decisions were based on the Risk of Bias Assessment Tool for Nonrandomized Studies (RoBANS). This systematic review adheres to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. During the process, 144 documents were included, of which 126 were journal articles, 8 were books, and 10 were book chapters. The results point out a hierarchical structure with the main category (Dark tourism - Holocaust - Well-being) and three second-order categories (Dark tourism - Holocaust, Dark tourism - Well-being, and Holocaust - Well-being), from which different subcategories emerge: motivations for visiting places and guiding; ambivalent emotional experience that leads to the transformation of the self; and intergenerational trauma. The gaps identified were the trivialization of horror in Holocaust places; dark tourist profile; motivations and constraints behind visiting dark places; Holocaust survivors and their descendants' well-being; how dark tourism associated with the Holocaust positively or negatively impacts well-being. Major limitations included: lack of randomized allocation; lack of standard outcome definitions; and suboptimal comparison groups. Positive and negative impacts on the well-being of the Holocaust dark tourist were sought, as they are associated with the marketing and management, promotion, digital communication, guiding, or storytelling design of such locations.

This work aims to address whether knowing what dark tourism is (or not) impacts rumination on sadness, self-hatred, hostility, psychological vulnerability, and tourist wellbeing, as well as practices and motivations for dark tourism. A quantitative approach, based on a survey of 993 respondents, reveals that women and more educated participants know more about dark tourism; people who know what dark tourism is have visited more Holocaust museums, sites of human tragedy and natural disasters, concentration camps, and prisons; show more curiosity, need to learn and understand, and need to see morbid things. A model was found showing that gender, age, know/do not know dark tourism, and motivations (curiosity, the need to learn, the need to understand, and pleasure) explained 38.1% of a dark tourism practice index. Most findings also indicate that rumination on sadness, self-hatred, hostility, and psychological vulnerability are associated with darker practices. Greater wellbeing was not found in participants who knew in advance what dark tourism was. Interestingly, participants who visit tragic human sites present higher values in hostility and tourist wellbeing than those who do not. In summary, people who visit more dark places and score higher on negative personality characteristics have higher values of tourist wellbeing.