ABSTRACT Scholars have speculated that the metaverse will alter the way in which the hospitality and tourism industry operates. Efforts to understand this new phenomenon in both academia and industry are at a crossroads. In this opinion piece, we first attempt to explain the concept of the metaverse in general and in the context of the hospitality and tourism industry. Next, we propose a conceptual framework for creating metaverse experiences, identifying research gaps, and proposing agenda items with the potential to significantly benefit hospitality and tourism industry players. Finally, we classify future research agendas into three broad categories: staging experiences in the metaverse, understanding possible changes in the consumer behavior, and marketing and operations strategies in the metaverse. 学者们推测，metaverse将改变酒店业和旅游业的运作方式. 学术界和工业界对这一新现象的理解正处于十字路口. 在这篇评论文章中，我们首先试图在酒店业和旅游业的背景下解释metaverse的概念. 接下来，我们提出了一个概念框架，用于创建metaverse体验、确定研究差距，并提出有可能使酒店业和旅游业参与者受益的议程项目. 最后，我们将未来的研究议程分为三大类在metaverse中展示体验、了解消费者行为的可能变化，以及metaverse中的营销和运营策略.

Green innovation could become a valuable firm resource for establishing competitive advantage while simultaneously contributing towards sustainable development; in other words, green innovation has the potential to address the dilemma between consuming available resources and preserving them for the future. However, there is a dearth of studies systematically examining the present structure and future scope of research on green innovation as a firm resource. Seeking to explain the sustainable development dilemma of green innovations through the theoretical perspective of the resource‐based view of the firm, we address this gap with a comprehensive bibliometric analysis of 951 relevant articles. The key contributors to the extant literature are recognised with bibliographic coupling, citation analysis and co‐authorship analysis. A co‐citation analysis identifies four major thematic areas of research: green supply chain management, green product design, corporate environmental responsibilities and social sustainability. Further, a dynamic co‐citation analysis tracks the progression of these thematic areas. Content analysis of the thematic areas provides insights into the status of the research domain. This study also contributes to the extant literature by identifying prestigious articles on green innovation as a firm resource, analysing the co‐occurrence of keywords and suggesting future research agendas.