Dr Heather is Skinner is a Senior Fellow of the Institute of Place Management (IPM), a widely published author on place marketing, branding and tourism, and an Associate Editor of the IPM’s official journal, the Journal of Place Management and Development. Now retired, she is founding chair of the Corfu Symposium on Managing and Marketing Places (2014-2019) and has been Chair of the IPM’s Visiting Places Special Interest Group, and Co-Chair of the Academy of Marketing’s Place Marketing and Branding Special Interest Group. Following a highly successful 15-year academic career in the UK at the University of South Wales (formerly the University of Glamorgan) Heather now lives on the Greek island of Corfu where she had continued to research and write about place management, marketing, and branding issues that are related to responsible tourism.