A range of different factors drive student decision-making with respect to studying abroad, they are called push and pull factors. They influence in the (non)-mobility experience of students. This paper focuses on the international student experience, predominantly focusing on: credit-degree mobility and bachelor – master students. The aim of this paper is to identify enablers and obstacles within the process of going abroad according to service provision along the international student lifecycle. By applying an innovative method – Latent Dirichlet Allocation (LDA) – to employ new techniques when looking for hidden structures in large numbers of texts (73,715 reviews from international students), we conclude that they exist significant differences between degree and credit mobility students, and not when comparing bachelor and master students. As a result, both groups of students place importance on three main aspects during their international experience: offerings of the city, social life and academics.

Although well-renowned universities attempt to differentiate themselves from other universities, little research has been undertaken on the principal themes involved in the concept of the world-class university (WCU) as presented in speeches by members of WCUs. These discourses are a key tool in universities’ attempt to shape the competitive framework of higher education through legitimacy. We study the presidents’ discourses from 100 leading universities to identify the themes and emergent discourse of these universities’ communities. Applying topic modeling methodology to the speeches’ corpus, we find seven communities (Worldwide-the four regions, American-from different states, Flagship, Education concerned, Some Chinese universities, Central European universities and Challengers) and four main themes arising from WCUs’ discourses (Research universities within international rankings, Stakeholders and leadership, Mission and values, and Education). Our preliminary findings suggest that leading universities are working to adopt the WCU label based on their salient characteristics.

Recent changes in the sports industry – derived from increasing financial pressures – have led to the update of existing business models. Particularly in football, the dominant clubs develop new business models based on the spectators’ commitment to the sport. Packed stadiums attract more people who consume both the matches and the many other associated goods and services. In an experience economy, the lever is the tapping of their emotions by an increasingly sophisticated value proposal. Groups of passionate supporters lead the way to the establishment of communities with a common interest in the club. Following a qualitative methodology (interviews and other texts’ analysis) our study of the Real Madrid Football Club (RM) business model suggests that one of the biggest football clubs in the world is creating a business model based on the emotions of its supporters. This finding could be useful for other clubs in many different countries.

Updated research is required on the geographies of the cultural issues that shape international students’ experiences. The growing number of students traveling to different countries implies a need to cater to cultures and values from different parts of the world. Apart from cultural and geographical aspects, there is scarce knowledge about similarities between students’ experiences abroad that takes into account their countries of origin (and, to some extent, their cultures) within those mobility flows. Using a probabilistic topic model on 59,662 international student reports from 167 countries on their mobility experiences, we examine links between the students’ experiences and their countries of origin. The results show that the geographical features of the reports are connected not only to cultural issues, but also to other factors that might affect their international experience.