Noorliza Karia is an Associate Professor of Logistics and Operations at the School of Management in Universiti Sains Malaysia (USM). She received her Ph.D. in Logistics from the University of Hull, UK, MBA from USM, and Bachelor of Science in Production and Operations Management from the University of Denver, Colorado, USA. She has gained industry experience in production planning, supply management, assembly, and mass production in the manufacturing industry. She is a Chartered Member of the Chartered Institute of Logistics and Transport, UK. She has published her works in high-quality journals and conferences. Her research interests centre on logistics, operations and quality, resource and capabilities, halal logistics and service, competitive advantage, sustainability, and innovation