Francisco Javier de la Ballina is a lecturer in Marketing at at the University of Oviedo. He is a member of the University Research Group SITA (Tourist Information System of Asturias). He has worked in companies in the tourism sector, including as Chairman of HOASA (Regional Hotel Chain), a member of the Managerial Board at OCCIDENTAL HOTELS, and with the Equipment Projects of MELIA HOTELS in Cuba. In addition, he has been General Manager of Tourism in the Government of Asturias, Member of the National Council of Tourism of Spain, and General Manager at the Asturian Chamber of Commerce.