Anna Irimias

Dr. Anna Irimias

Institute of Marketing and Media, Corvinus University of Budapest, Budapest, Fővám tér 8, 1093, Hungary

Research Focus & Metrics

Academic Career Length

15Years (2012-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 November 2021 in Annals of Tourism Research
Verified
Journal Article
Closed access
SVSerena Volo
Serena Volo
Anna IrimiasAnna Irimias
Anna Irimias

14 May 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
Anna IrimiasAnna Irimias
Anna Irimias
AMAriel Mitev
Ariel Mitev
The purpose of this paper is to capture firms’ perceptions on the relationship between change management, digitalization, business performance, and green development. The adaptation of digital technologies has challenged the business environment, leading to a major incorporation of the role of entrepreneurs in the process of fostering green development. Building on data from a survey study with 270 Small and Medium Enterprises (SMEs) and large companies located in a relatively developed Hungarian region and adopting the Strategic Action Field (SAF) theory, firms’ perceptions on change management, digital maturity, and green development were explored. The data was analyzed using partial least squares structural equation modelling (PLS-SEM). Results revealed that change management has a direct positive effect on digital maturity and on business performance and has a small effect on companies’ commitment towards green development. This paper contributes to the debate on the relationship between digitalization and green development within entrepreneurial organizations.

1 October 2015 in Tourism Management Perspectives
Verified
Journal Article
Closed access
GMGábor Michalkó
Gábor Michalkó
Anna IrimiasAnna Irimias
Anna Irimias
DTDallen J. Timothy
Dallen J. Timothy

8 April 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Anna IrimiasAnna Irimias
Anna Irimias
TCTamás Csordás
Tamás Csordás
Kornélia KissKornélia Kiss
Kornélia Kiss
Gábor MichalkóGábor Michalkó
Gábor Michalkó
Young adults spend most of their leisure time in the company of their smartphones. Drawing on the theory of digital well-being and on the concept of psychological sustainability, our aim is to investigate the relationship between digitalization-dominated leisure-time consumption to identify the aggregated roles of smartphones. We suggest that smartphones play different roles in young adults’ daily life. To test our predictions, we used a qualitative method, a two-day time-use diary with structured interviews; two sample groups were recruited for data gathering. The results of the content analysis and of the qualitative sentiment analysis show that mobile devices have a marked agenda-setter function, along with the functions of ‘separator’ and ‘enabler’. The use of smartphones leads to idleness and perceived timelessness while staying physically immobile. Results expand our knowledge on the aggregated role of smartphones in young adults’ activities. Wider society can benefit from the research findings, stimulating young adults to acknowledge the aggregated roles and functions of their smartphones and to develop their digital well-being.

25 September 2015 in Journal of Travel & Tourism Marketing
Verified
Journal Article
Closed access
SVSerena Volo
Serena Volo
Anna IrimiasAnna Irimias
Anna Irimias
The purpose of this paper is to provide a long-term perspective on destinations’ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through a holistic case study. Different cinematic periods were identified and post-release marketing activities documented and discussed. This study complements existing literature by providing a comprehensive analysis of the long-term interplay between movie productions and related marketing initiatives undertaken at destinations. Implications for researchers and marketers are discussed.

5 April 2020 in Journal of Tourism and Cultural Change
Verified
Journal Article
Closed access
Anna IrimiasAnna Irimias
Anna Irimias
AMAriel Mitev
Ariel Mitev
Gábor MichalkóGábor Michalkó
Gábor Michalkó
Tour guides can transform tourist experiences. This is particularly evident in TV-series themed tours where tourists’ expectations are more likely to be met if a guide leads them into different dimensions of space and time. Here, we develop a model of the multidimensional realities of mediatized places by applying grounded theory, capturing how the transformative role of tour guides is key to the creation of memorable experiences. We illustrate how guides choreograph the shifts between multidimensional realities (past, present, fantasy world). Finally, we show that this switching between multidimensional realities has significant implications, specifically resulting in greater tourist involvement and in experiences that are remembered as having been beyond expectations. Our findings reveal the importance of detailed knowledge – of both the relevant fiction and local history – in crafting memorable experiences; highlights the skills required to build trust among participants, and discusses the devices used to cross the boundaries between multidimensional realities.