Current changes in the business environment mean that the pursuit of economic development—without accounting for social welfare and environmental constraints—is replaced by the concept of sustainable development. Enterprises, in order to meet market requirements, adopt sustainable marketing as part of their strategy to provide long-term benefits in the social, economic, and environmental dimensions. The article aims to assess the differences in the use of marketing mix tools (5P) according to the concept of sustainable development in countries with different socioeconomic conditions. The empirical study was based on 262 questionnaires conducted among small and medium-sized enterprises (SMEs) operating in two different countries, i.e., 150 companies operating in Poland (as an example of a developed country) and 112 in Sri Lanka (as an example of a developing country). The obtained results show that there are statistically significant differences between the analyzed markets in terms of implementing sustainable marketing tools. The results allow us to conclude that the sustainable marketing mix activities are significantly more important for SEM managers in Sri Lanka than in Poland.

With increasing awareness of the advantages of game-based learning, there is a growing number of studies showing its application to both computer science education and sustainable development education. In this paper, we describe, with the example of the Eco JSity application, how both of these areas can be combined into a single tool. The presented evaluation results showed that despite incorporating the sustainable development topics into both the theme and mechanics of the educational game, both the usefulness and ease-of-use of the application were still assessed positively by students. We also identified three clusters of students depending on their attitude towards combining education on computer science and sustainable development. We concluded that game-based learning provided a capable means of incorporating sustainable development topics into teaching of unrelated technical skills.

The implementation of the concept of sustainable marketing in corporate strategies plays a significant role in the realities of the modern market. The failure to include actions for sustainable development in traditional marketing mix tools makes it necessary to redefine them. The main goal of this article is to provide a comprehensive understanding of the scope of implementing sustainable marketing tools (5P) in SMEs of the food and drink industry in socioeconomically diverse markets of Poland (as an example of a developed country) and Sri Lanka (as an example of a developing country). This empirical study was based on responses obtained from 262 questionnaires conducted among SMEs operating in two different countries, i.e., 150 companies operating in Poland (example of a developed country), and 112 in Sri Lanka (example of a developing country). The aim of this study is to provide a complete understanding of the scope of implementing a sustainable marketing mix in SMEs operating in the food industry within Poland and Sri Lanka—in particular, the ways of defining individual marketing tools, as well as the differences between enterprises operating in the two surveyed countries.

Cultural heritage institutions are increasingly adopting advanced technologies to enhance accessibility for a diverse range of visitors, including those with disabilities. This paper aims to investigate the deployment of AI-powered telepresence robots within cultural institutions, focusing on their potential to expand access and enrich the museum experience. Through the adoption of the research framework for Managing an Accessible Approach to Cultural Participation in a multiple case study, this research underscores the role of telepresence robots in surmounting both physical and geographical barriers. The findings illustrate that these telepresence robots facilitate remote users in curating personalized experiences in real-time, while simultaneously promoting inclusivity and enabling cultural heritage institutions to engage a broader audience. Furthermore, the study delves into the challenges and opportunities associated with integrating such technologies from a management perspective. It emphasizes the necessity for participatory stakeholder engagement and articulates the advantages of offering diverse cultural experiences. These insights contribute meaningfully to the expanding discourse surrounding the role of artificial intelligence in fostering more accessible and engaging artistic experiences, ultimately highlighting the transformative potential of technology in cultural heritage.

W pracy analizie poddano produkcję, pogłowie oraz konsumpcję mleka w Polsce na tle krajów UE. Po integracji Polski w UE produkcja uległa zwiększeniu podczas gdy pogłowie zmniejszyło się. Było to wynikiem koncentracji chowu krów mlecznych oraz wypadaniu z rynku gospodarstw o małej skali produkcji mleka. W analizie wyników badań wykorzystano metody tabelaryczne, graficzne i opisowe. Ponadto opracowano prognozę, z której wynika, że produkcja mleka i wydajność mleczna krów będą rosły, a obsada krów będzie malała. Badania dowodzą również wzrostu bilansowej konsumpcji mleka z 195 litrów na osobę w roku 2000 do 219 litrów w roku 2016.