This international study involving seven European countries (Italy, UK, Finland, France, Spain, Greece, Turkey) was conducted to explore the relevant reasons that affect both consumer and non-consumer perceptions of sheep and goat meat. Laddering and means–end chain theory were applied. The results indicate that consumers associate sheep and goat meat with a unique taste, authenticity and natural production, linked with values such as health and enjoyment of life. In contrast, non-consumers mainly feel disgusted when they think and feel about these meats, and do not associate any specific health benefits to their consumption, disliking their taste, odour and fat content. This study is based on qualitative research. Only analytical generalizations are possible, expanding the theory on what drives consumer behaviour when purchasing meat. No previous means–end chain studies are available in the literature regarding small ruminants’ meat consumer preferences.

Organic farming is frequently associated with claims of more labour requirements than conventional. However, there is a fragmented knowledge about labour use on organic farms in terms of workload, nature and quality of employment provided. In the context of a growing organic demand and a need for more farmers to convert to reach policy targets set by many EU governments, it seems crucial to understand labour trends on organic farms and to what extent labour requirements may hinder the adoption of the organic methods. This paper presents a review of mainly European literature published since 2000. Studies presenting results by farm type usually indicate higher labour use per hectare on organic than conventional arable farms, whereas similar or lower labour use is reported on organic livestock farms, and the results are mixed for other farm types. We have identified in the existing literature two broad dimensions directly related with labour use, which need to be considered in comparative studies, namely farm structure (including farm type, but also farm size and diversification activities), and technical efficiency. These two broad dimensions give us insights into some more specific factors affecting labour use, and how labour is related with productivity and technical efficiency. Overall it appears that claims that labour requirements represent a concrete obstacle to the adoption of the organic methods need to be treated with caution, and more research is needed to understand the role of labour in farmers’ decision to convert to organic farming. The review of the nature and quality of employment indicates positive health effects related to higher satisfaction and lower exposure to pesticides in organic agriculture as the most important advantages for farm workers. Overall, there is limited research on whether the organic sector provides better opportunities in terms of job prospects, wages and employment of women. , Author(s): Stefano OrsiniSusanne Padel and Nic Lampkin, Category: Reviews, Pages: 7-15

Food consumption in Europe is changing. Red meat consumption has been steadily decreasing in the past decades. The rising interest of consumers for healthier and more sustainable meat products provides red meat producers with the opportunity to differentiate their offers by ecolabels, origin and health claims. This international study analyses the European consumer preferences for red meat (beef, lamb and goat) in seven countries: Finland, France, Greece, Italy, Spain, Turkey and the United Kingdom. Through a choice experiment, 2900 responses were collected. Mixed multinomial logit models were estimated to identify heterogeneous preferences among consumers at the country level. The results indicate substantial differences between the most relevant attributes for the average consumer, as well as their willingness to pay for them in each country. Nevertheless, national origin and organic labels were highly valued in most countries.

Given the increasing complexity of the agro-food sector, the analysis of financial performance alone may not be sufficient to assess the economic sustainability of farmers. This paper presents a practical method to measure the performance of farm businesses by combining the Balanced Scorecard (BSC) theoretical framework and Importance–Performance Analysis (IPA). The proposed model of Business Performance Indicators (BPI) measurement allows identification and validation of the indicators that consistently measure the latent dimension of the BSC framework while allowing identification Buin of the BPI areas where farm businesses need to concentrate their efforts to assure economic sustainability. The method was applied to small ruminant farm businesses across Europe through visits and interviews. The case study application showed that the model could help measure the performance of small farms while allowing detection of the areas of fragility and intervention. The case study results showed that finance and internal business management were the most relevant farmers’ weaknesses, alongside low priority given to innovation. In conclusion, to prevent the potential long-term decline of the sector, the study provided evidence for policy changes to support the farmers’ innovation potential and a higher level of integration in the supply chain.

The new European Organic Regulation 2018/848 has announced the phasing out of derogations for the use of untreated non-organic seed by 2036. However, the use of organic seed by organic farmers is currently limited. This paper aims to identify the factors affecting the use of organic seed. It is based on data collected from 749 organic farmers in 20 European countries, by conducting an online survey and using a network sampling. Results of the descriptive statistics and linear mixed models indicate that: (1) the situation of organic seed use is not consistent across geographical regions and crop sectors; (2) the use of organic seed is higher on farms selling directly to consumers than on those selling to supermarkets; (3) larger and more recently converted farms use less organic seed than established organic farms. In the second part of the paper, we analyse farmers’ attitudes towards organic seed use. The structural equation model (SEM) suggests that the highest contribution to explaining intention to use organic seed comes from social norms, i.e., farmers’ perception of societal expectations, particularly from the consumer and the organic certifier. Such expectations, if communicated in the public and political discourse, could stimulate the use of organic seed.

After the Second World War, modern agriculture and urbanisation have contributed to the vanishing of many traditional landscapes. Over the last years, agricultural restructuring, changes in farms’ structure and crisis in modern agriculture have led to an increasingly diverse set of relationships between land management and land ownership. This is especially true in peri-urban areas, where farmlands are often converted from commercially driven agriculture to various and highly dynamic land uses. This paper presents a micro-sociological study carried out in a municipality close to Pisa, where two types of landscape coexist: an urbanised lowland including areas of mechanised agriculture and a hilly area preserving traditional Mediterranean elements – such as terraces and ancient wine caves – which was abandoned during the rural outmigration and is currently being restored and managed by hobby farmers. Unlike lowland landowners, hobby farmers frame their “dwelling” on moral discourses and see the upland as a cultural heritage rather than as a personal ownership of productive units of land. Drawing on qualitative interviews and other sources of evidence, this paper analyses the landowners’ motivations and practices in the two areas and explores some of the implications of this landscape polarisation within the municipality borders for landscape management and planning.