Andreja Pucihar is a Professor at the Faculty of Organizational Sciences, University of Maribor in Slovenia. She received her PhD in Management of Information Systems in 2002. Her recent research is mainly focused on IS innovation, in particular in digital business models and digital transformation. She is a member of eCenter and Head of eMarkets Laboratory. She has published over 150 papers in journals and conference proceedings. She has been involved into several national, international (EU, CE, cross-border, bilateral) and industry projects. Since 2009 she has been a conference chair of annual international Bled eConference. She is an associate editor of »Electronic Markets - The International Journal on Networked Business« journal and a co-editor of »Journal of Theoretical and Applied Electronic Commerce Research«.