Mark Birkin

Prof. Dr. Mark Birkin

School of Geography and Leeds Institute for Data Analytics (LIDA), University of Leeds, Leeds, UK

Research Focus & Metrics

Academic Career Length

20Years (2007-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 December 2007 in Environment and Planning B: Planning and Design
Verified
Journal Article
Closed access
AHAlison J Heppenstall
Alison J Heppenstall
AEAndrew J Evans
Andrew J Evans
Mark BirkinMark Birkin
Mark Birkin
Traditionally, researchers have used elaborate regression models to simulate the retail petrol market. Such models are limited in their ability to model individual behaviour and geographical influences. Heppenstall et al presented a novel agent-based framework for modelling individual petrol stations as agents and integrated important additional system behaviour through the use of established methodologies such as spatial interaction models. The parameters for this model were initially determined by the use of real data analysis and experimentation. This paper explores the parameterisation and verification of the model through data analysis and by use of a genetic algorithm (GA). The results show that a GA can be used to produce not just an optimised match, but results that match those derived by expert analysis through rational exploration. This may suggest that despite the apparent nonlinear and complex nature of the system, there are a limited number of optimal or near optimal behaviours given its constraints, and that both user-driven and GA solutions converge on them.

19 October 2011
Verified
Book Chapter
Closed access
PDF file
Mark BirkinMark Birkin
Mark Birkin
BWBelinda Wu
Belinda Wu

18 October 2021 in Social Science & Medicine
Verified
Journal Article
Open access
FSFiona Spooner
Fiona Spooner
JAJesse F. Abrams
Jesse F. Abrams
Karyn MorrisseyKaryn Morrissey
Karyn Morrissey
GSGavin Shaddick
Gavin Shaddick
MBMichael Batty
Michael Batty
Mark BirkinMark Birkin
Mark Birkin
A large evidence base demonstrates that the outcomes of COVID-19 and national and local interventions are not distributed equally across different communities. The need to inform policies and mitigation measures aimed at reducing the spread of COVID-19 highlights the need to understand the complex links between our daily activities and COVID-19 transmission that reflect the characteristics of British society. As a result of a partnership between academic and private sector researchers, we introduce a novel data driven modelling framework together with a computationally efficient approach to running complex simulation models of this type. We demonstrate the power and spatial flexibility of the framework to assess the effects of different interventions in a case study where the effects of the first UK national lockdown are estimated for the county of Devon. Here we find that an earlier lockdown is estimated to result in a lower peak in COVID-19 cases and 47% fewer infections overall during the initial COVID-19 outbreak. The framework we outline here will be crucial in gaining a greater understanding of the effects of policy interventions in different areas and within different populations.

27 April 2021 in Nutrients
Verified
Journal Article
Open access
PDF file
SCStephen Clark
Stephen Clark
BSBecky Shute
Becky Shute
VJVictoria Louise Jenneson
Victoria Louise Jenneson
TRTim Rains
Tim Rains
Mark BirkinMark Birkin
Mark Birkin
MMMichelle Morris
Michelle Morris
Poor diet is a leading cause of death in the United Kingdom (UK) and around the world. Methods to collect quality dietary information at scale for population research are time consuming, expensive and biased. Novel data sources offer potential to overcome these challenges and better understand population dietary patterns. In this research we will use 12 months of supermarket sales transaction data, from 2016, for primary shoppers residing in the Yorkshire and Humber region of the UK (n = 299,260), to identify dietary patterns and profile these according to their nutrient composition and the sociodemographic characteristics of the consumer purchasing with these patterns. Results identified seven dietary purchase patterns that we named: Fruity; Meat alternatives; Carnivores; Hydrators; Afternoon tea; Beer and wine lovers; and Sweet tooth. On average the daily energy intake of loyalty card holders -who may buy as an individual or for a household- is less than the adult reference intake, but this varies according to dietary purchase pattern. In general loyalty card holders meet the recommended salt intake, do not purchase enough carbohydrates, and purchase too much fat and protein, but not enough fibre. The dietary purchase pattern containing the highest amount of fibre (as an indicator of healthiness) is bought by the least deprived customers and the pattern with lowest fibre by the most deprived. In conclusion, supermarket sales data offer significant potential for understanding population dietary patterns.

6 June 2018 in JMIR Public Health and Surveillance
Verified
Journal Article
Open access
RORachel Oldroyd
Rachel Oldroyd
MMMichelle Morris
Michelle Morris
Mark BirkinMark Birkin
Mark Birkin
A multidisciplinary journal that focuses on public health and technology, public health informatics, mass media campaigns, surveillance, and innovation in public health practice and research. Also dedicated to rapid open data sharing during epidemics.

RORachel Oldroyd
Rachel Oldroyd
MMMichelle Morris
Michelle Morris
Mark BirkinMark Birkin
Mark Birkin
Consumer food environments have transformed dramatically in the last decade. Food outlet prevalence has increased, and people are eating food outside the home more than ever before. Despite these developments, national spending on food control has reduced. The National Audit Office report that only 14% of local authorities are up to date with food business inspections, exposing consumers to unknown levels of risk. Given the scarcity of local authority resources, this paper presents a data-driven approach to predict compliance for newly opened businesses and those awaiting repeat inspections. This work capitalizes on the theory that food outlet compliance is a function of its geographic context, namely the characteristics of the neighborhood within which it sits. We explore the utility of three machine learning approaches to predict non-compliant food outlets in England and Wales using openly accessible socio-demographic, business type, and urbanness features at the output area level. We find that the synthetic minority oversampling technique alongside a random forest algorithm with a 1:1 sampling strategy provides the best predictive power. Our final model retrieves and identifies 84% of total non-compliant outlets in a test set of 92,595 (sensitivity = 0.843, specificity = 0.745, precision = 0.274). The originality of this work lies in its unique and methodological approach which combines the use of machine learning with fine-grained neighborhood data to make robust predictions of compliance.