Odera Ekeh

Odera Ekeh


Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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EPElise Pauzé
Elise Pauzé
OEOdera Ekeh
Odera Ekeh
MKMonique Potvin Kent
Monique Potvin Kent
Food and beverage marketing is considered a determinant of childhood obesity. Sponsorship is a marketing technique used by the food industry to target young people when they are engaged in sports. The purpose of this study was to document the frequency and nature of food company sponsorship of children’s sports clubs in Ottawa, Canada. Using national data on sports participation, the five most popular sports among Canadian children aged 4–15 years were first selected for inclusion in the study and relevant sports clubs located in Ottawa (Canada) were then identified. Sports club websites were reviewed between September and December 2018 for evidence of club sponsorship. Food company sponsors were identified and classified by food category. Of the 67 sports clubs identified, 40% received some form of food company sponsorship. Overall, sports clubs had 312 commercial and noncommercial sponsors. Food companies constituted 16% of total sponsors and were the second most frequent type of sponsor after sports-related goods, services, and retailers (25%). Fast food restaurants and other restaurants accounted for 45% and 41% of food company sponsors, respectively. Food company sponsorship of children’s sports clubs is frequent with some promoting companies or brands associated with unhealthy foods. Policymakers should consider restricting the sponsorship of children’s sports clubs by food companies that largely sell or promote unhealthy foods.

14 February 2025 in Medicine
Verified
Journal Article
Open access
OEOdera Ekeh
Odera Ekeh
ASAmonte Bs Simmons
Amonte Bs Simmons
AFAlka Farmer
Alka Farmer
KHKrystal Hunter
Krystal Hunter
LZLin Zheng
Lin Zheng
The absence of comprehensive education on hospital value-based purchasing during undergraduate medical education may lead to inadequate comprehension of healthcare finance during Graduate Medical Education and subsequent medical practice. Medicine residents and junior hospitalists (defined as those who completed their residency in the last 5 years) may lack essential healthcare financial skills to address the needs of their patients and the healthcare system effectively. To assess healthcare financial literacy among medical students, medicine residents, and junior hospitalists, we conducted a survey at an academic Internal Medicine residency affiliated with a US Medical School. Participants completed a 40-item questionnaire sourced from federal government healthcare system websites, providing demographic data and indicating prior formal healthcare finance education. Of the 126 respondents, only 15.6% reported receiving formal healthcare financial education, with merely 4 out of 34 junior hospitalists having prior education. Notably, there were no significant differences in correct answer percentages between 3rd and 4th-year medical students, medicine residents, and junior hospitalists across 3 domains: Medicaid/Medicare insurance, US healthcare systems & insurance, and healthcare access, quality and value-based purchasing. However, participants performed better in the domain of Medicaid/Medicare insurance compared to the other domains. This study underscores the potential deficiency in financial skills among junior healthcare providers, highlighting the importance of addressing this gap to ensure effective patient care.

29 June 2023 in Pediatric Dermatology
Verified
Journal Article
Closed access
OEOdera Ekeh
Odera Ekeh
RDRobert F. Duffy
Robert F. Duffy
AFAnat Feingold
Anat Feingold
SMSteven M. Manders
Steven M. Manders

29 September 2023
Verified
Journal Article
Closed access
OEOdera Ekeh
Odera Ekeh
CICamille E Introcaso
Camille E Introcaso