The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced users of two social media platforms Facebook and Instagram in Pakistan. A self-administered questionnaire was used to collect data from respondents. We used an online community to invite Facebook and Instagram users to complete the questionnaire in the designated online questionnaire system. Data were collected from 353 respondents, and structural equation modeling (SEM) was used to analyze the data. Results show that SMMAs have a significant impact on the intentions of users. Furthermore, social identification mediates the relationship between social media activities and satisfaction, and satisfaction mediates the relationship between social media activities and the intentions of users. This will help marketers how to attract customers to develop their intentions. This is the first novel study that used SMMAs to address the user intentions with the role of social identification and satisfaction in the context of Pakistan.

The study aims to compare CO₂ emissions, renewable energy, trade openness, gross domestic product (GDP), financial development (FD), and remittance in selected G-20 countries. The study carried out fully modified ordinary least square (FMOLS) and dynamic ordinary least square (DOLS) models for estimation covering annual data from the year 1990–2019. LM tests detected the cross-section dependency while stationarity of the variables was checked through Levin-Lin-Chu and Im-Pesaran-Shin tests along with Hansen's Covariate-Augmented Dickey Fuller (CADF) test in the presence of cross-section dependency. The panel unit root tests reported that all variables became stationary after converting them into the first difference. The Panel Cointegration and Wester-Lund test examined the existence of long-run equilibrium nexus among selected variables in the context of G-20 countries. The study's findings show that there is a significant and negative relationship between renewable energy and CO₂ emissions. It was proven in two models that the economic growth of selected G-20 countries has a positive relationship with CO₂ emissions. Furthermore, findings indicate that the coefficient of financial development is positive and significantly impacts CO₂ emissions. The remittances have a significant positive effect on CO₂ emissions, while trade openness has an insignificant impact on CO₂ emissions in both models. This research will enlighten policymakers, researchers, governments, and environmentalists toward attaining a sustainable environment by wisely consuming remittances and renewable energy resources.

Manufacturing companies in today's industrial world are seeking to use the new manufacturing process methods. The primary goal of corporations is to achieve optimum production while deploying minimal capital. The fundamental purpose of this study is to examine the influence of various lean manufacturing practices on the sustainability performance of companies and the mediating role of green supply chain management (GSCM). The data was gathered using questionnaires from 250 Pakistani manufacturing firms and analyzed using AMOS 25. Results demonstrate that process and equipment, product design, supplier relationships, and customer relationships significantly affect sustainable performance. It is also recognized that Green Supply Chain Management mediates the interaction between HR processes, product design, supplier relationship, customer relationship, and environmental performance. The findings of this study will enable managers and decision-makers of manufacturing companies to increase sustainable efficiency and reduce waste through the use of lean manufacturing and GSCM implementation.

Purpose: Given the importance of frugal innovation for small and medium-sized enterprises (SME) in developing countries, this study aims to explore the role of IT resources on frugal innovation through the mediating roles of knowledge sources and to what extent the relationship between sources of knowledge and frugal innovation is strengthened or weakened under the moderating effects of market turbulence.Design/methodology/approach: This is an empirical study. Data were gathered from 355 SME employees of Pakistan through a questionnaire survey; the variance-based PLS-SEM approach was used to analyze the data.Findings: Findings reveal the significant impacts of IT resources on different aspects of frugal innovation, namely, frugal functionality (FF), frugal cost (FC) and frugal ecosystem (FE). Moreover, the paper highlights the mediating roles of sources of knowledge in the relationship between IT resources and frugal innovation in frugal functionality and frugal cost. Findings also revealed that the moderation of market turbulence strengthens the effects of sources of knowledge on frugal functionality and ecosystem, but surprisingly weakens the relationship between sources of knowledge and frugal cost.Research limitations/implications: To bring a deeper understanding of the significant role of IT and knowledge sources, future research should examine the potential moderating role of environmental factors or perceived organizational support or mediating role of knowledge management processes in the relationship between IT resources and frugal innovation.Practical implications: The paper provides a valuable understanding and novel approach for directors of SMEs in developing countries to improve their frugal innovation capability through IT and knowledge resources.Originality/value: This study contributes to bridging research gaps in the literature and advances how IT resources, directly and indirectly, help firms improve frugal innovation capability via mediating roles of sources of knowledge.