Rosemary Seva is a Professor of Industrial Engineering and the Assistant Dean for Quality Assurance at the Gokongwei College of Engineering - De La Salle University, Philippines. She is the Co-Chair of the IEA Science, Technology and Practice Committee and the Chair of the IEA Technical Committee on Affective Design. She is the immediate past president of the Human Factors and Ergonomics Society of the Philippines and the Asian Council on Ergonomics and Design.