Dr. habil. Cristina Bianca Pocol is a professor in the Department of Animal Production and Food Safety in the Faculty of Veterinary Medicine of the University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca (Romania) where she teaches rural economy. Her research interests include the sustainable development of rural space with beekeeping practices and other agricultural and nonagricultural activities, the marketing of bee products, food consumer behaviour, and ecological approaches to the agri-food sector. She has coordinated numerous studies, educational and institutional development projects in the field of agri-food chain, nutrition, food security, professional training, and entrepreneurship. She is a member of the Association of European Economists in Agriculture and the French Society of Rural Economy. She is responsible for the Francophone Office of the University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca and member of the Regional Commission of Experts of the Francophone University Agency in Central and Eastern Europe (AUF ECO).