This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist’s attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.

Tourism, by definition, involves travel outside one's usual environment. This means that a tourist's attention cannot rely only on previously experienced known symbols and markers and instead derives meaning from paying attention to their surroundings. In this context, management of a visitor's attention processes is a key issue in the design of memorable tourist experiences and business success. Psychological research highlights two types of attention processes: bottom-up and top-down. This research is the first to identify factors influencing bottom-up attention during on-site experience and to examine the moderating impact of top-down factors of attention. The empirical research used questionnaires obtained from tourists participating in two animal-based experiences at a theme park. The results show that of the bottom-up factors analyzed, only two influenced attention, Rarity and Environment stimulation. Concerning the moderating influence of top-down factors, the research found that Interpersonal interaction and Task performance/Goal achievement affect the way external factors impact on attention, and that the intensity of this relation varies according to the relevance of this moderation.

Peer‐to‐peer accommodation has recently emerged as a central focus of research in tourism and hospitality. However, research on socio‐cultural impacts of peer‐to‐peer accommodation is fragmented. This study reviews the relevant literature on the socio‐cultural impacts of peer‐to‐peer accommodation on host communities and proposes an integrative framework and a working definition for goal socio‐cultural impacts of peer‐to‐peer accommodation. This literature review contributes to knowledge of how this business paradigm affects and frames host communities and integrates the factors that should be explored by researchers, policymakers, and organizations to manage the impacts of peer‐to‐peer accommodation on host communities.