The booming development of livestream e-commerce has attracted considerable academic attention, but research on how social presence affects consumers’ purchase decisions is limited. To this end, this article proposed a theoretical framework for the influence of social presence on consumers’ purchasing decisions based on social presence theory. In this study, structural equation modeling was carried out on 390 data collected from a questionnaire to verify the mechanisms by which social presence influences purchase intention. The study found that social presence enhances consumer identification, which in turn enhances consumers’ purchase intention. Meanwhile, this study not only verified the mediating role of consumer identification but also tested the positive moderating role of self-improvement by livestream e-commerce. This study found that a live streaming host’s social presence influences the consumers’ purchase behavior, and it provides decision support for companies to sell products through livestreaming platforms, which has important theoretical significance and practical application value.

People are paying greater attention to health. To maintain a good health status and obtain food fast, customers may go to healthy fast-food chain restaurants such as Subway more often than before in China and Taiwan. Healthy fast-food chain restaurants come with a healthy spin, seeking to differentiate themselves from other fast-food restaurants. This paper combined the refined Kano model and the quality function deployment (QFD) method. The refined Kano model was used to understand how customers perceive service attributes developed based on DINESERV measurements. QFD was employed to describe the relationships among the critical service attributes and corresponding improvements as well as to identify the priority for these improvements. The analysis results revealed that providing limited offers (due to periods, seasons, and regions) should be at the top of their improvement list, followed by staff suggestions for ingredients, and a temperature display to enhance the image of fresh ingredients. Other improvement actions include providing regular launches of new flavors/products, designing new and attractive slogans, and providing restaurant apps.

A circular economy is a concept of sustainable development that enhances a company’s image and influences consumers’ attitudes toward the corporation. Trust, commitment, and identification in relationship marketing are key factors for fostering long-term relationships. This study aimed to examine the relationship quality and attitudes between higher education students’ personal environmental perspectives and circular economy products, further investigating their impact on the purchase intention of circular economy products. Therefore, this research proposed and tested a theoretical framework that combined variables, including environmental concern, environmental awareness, relationship quality with circular economy products, and attitudes, to determine the influencing factors on higher education students’ purchase intention of circular economy products. This study adopted a survey design method and employed partial least squares structural equation modeling (PLS-SEM) to analyze data from 443 higher education students from Taiwan and Thailand. The results indicated that environmental awareness and environmental concern are critical antecedent factors for attitude and relationship quality (trust and identification) in circular economy products. In addition, trust and attitude in circular economy products have a significant impact on commitment. Furthermore, trust, commitment, and identification with circular economy products are crucial determining factors for the purchase intention of circular economy products. The findings contribute to a deeper understanding of the factors influencing higher education students’ purchase intention of circular economy products, thereby achieving the goal of environmental sustainability.

Purpose: When the management of an information technology (IT) manufacturing firm perceives a need for innovation due to any threat in the external environment, it will be prompted to use organizational resources to support innovation and improve organizational performance through the implementation of the innovation. The purpose of this paper is to explore whether an IT manufacturing firm’s budget slack, information quality of information system (IS), process innovation and product innovation would interact to collectively form an innovation capacity, which is termed “innovation capability configuration (ICC)”, and whether ICC mediates the relationship between perceived innovation requirement and organizational performance. Design/methodology/approach: To answer these questions, a structural equation model was built and a questionnaire survey was conducted to collect data from research and development and production managers of IT manufacturing companies listed on the Taiwan Stock Exchange and Over-The-Counter markets. Findings: The results showed that budget slack, IS information quality, process innovation and product innovation are all significantly related to ICC, in which high-quality information and low level of budget slack are the key factors that underpin the innovation capacity. In addition, ICC has a full mediation effect, that is, perceived innovation requirement positively influences ICC, which, in turn, improves organizational performance. Research limitations/implications: Because all items in a questionnaire were answered by a manager, the common method variance might exist in this study. In addition, the effective recovery rate of the questionnaire was not high due to which the non-response bias might occur. Following the research limitations, several future research recommendations are proposed. Practical implications: This study offers managerial implications for the development of an IT manufacturing firm’s innovation strategy and structure to smooth the implementation of innovation in the severe environment. Originality/value: The study is the first attempt to integrate the four elements clearly illustrating the ICC, which is a more complete innovation strategy, thus contributing to improve the past fragmental studies and clarify some controversial points existing in the extant innovation research.

In recent decades, scholarly interest has grown in the psychological components of happiness. Savoring belief, or the capacity to attend to, appreciate, and enhance the positive experiences in one’s life, along with resilience and meaning in life, have emerged as significant predictors of enhanced happiness among diverse populations. This research examined the interrelationships among savoring belief, resilience, meaning in life, and happiness. A sample of 561 students from 75 universities in Taiwan, comprising 361 female and 200 male participants with an average age of 20.88 years, participated in an online survey. The study employed various instruments, including the Savoring Belief Inventory, the Subjective Happiness Scale, the Brief Resilience Scale, and the Meaning in Life Questionnaire. These instruments were translated into Traditional Chinese using a back-translation method and subsequently validated for accuracy by specialists in the field. Analysis of the data using Hayes’ PROCESS Model 6 revealed several key insights: (1) savoring belief positively influenced happiness, resilience, and meaning in life with resilience further enhancing happiness and meaning in life; (2) resilience served as a significant mediator in the relationship between savoring belief and happiness; (3) meaning in life significantly mediated the relationship between savoring belief and happiness; (4) a sequential mediation model illustrated the mediating effects of resilience and meaning in life on the relationship between savoring belief and happiness. This study illustrates that, much like a garden requires water, sunlight, and care to flourish, our happiness is cultivated through enhancing our ability to savor the good moments, rebound from challenges, and find deep significance in our lives. We can significantly boost well-being by fostering these qualities—savoring belief, resilience, and a sense of meaning. These findings are particularly relevant for educators, highlighting the critical need to develop these traits in students to promote greater happiness and fulfillment in their lives. Discussions included theoretical implications, educational implications, and avenues for future research.

This study took food-grade polypropylene packaging products as the research project and discussed how to control the polypropylene extrusion sheet thickness and vacuum thermoforming quality and weight. The research objective was to find the key factors for reducing costs and energy consumption. The key aspects that may influence the polypropylene extrusion molding quality control were analyzed using literature and in-depth interviews with scholars and experts. These four main aspects are (1) key factors of polypropylene extrusion sheet production, (2) key factors of the extrusion line design, (3) key factors of polypropylene forming and mold manufacturing, and (4) key factors of mold and thermoforming line equipment design. These were revised and complemented by the scholar and expert group. There are 49 subitems for discussion. Thirteen scholars and experts were invited to use qualitative and quantitative research methods. A Delphi questionnaire survey team was organized to perform three Delphi questionnaire interviews. The statistical analyses of encoded data such as the mean (M), mode (Mo), and standard deviation (SD) of various survey options were calculated. Seeking a more cautious research theory and result, the K-S simple sample test was used to review the fitness and consistency of the scholars’ and experts’ opinions on key subitem factors. There are ten key factors in the production quality, including “A. Main screw pressure”, “B. Polymer temperature”, “C. T-die lips adjustment thickness”, “D. Cooling rolls pressing stability”, “E. Cooling rolls temperature stability”, “F. Extruder main screw geometric design”, “G. Heating controller is stable”, “H. Thermostatic control”, “I. Vacuum pressure”, and “J. Mold forming area design”. The key factors are not just applicable to classical polypropylene extrusion sheet and thermoforming production but also to related process of extrusion and thermoforming techniques in expanded polypropylene (EPP) sheets and polylactic acid (PLA). This study aims to provide a key technical reference for enterprises to improve quality to enhance the competitiveness of products, reduce production costs, and achieve sustainable development, energy savings, and carbon reductions.