There is a need for the dairy supply chain to improve its environmental performance. Intermodal rail-road transportation can be a way to reduce CO₂ emissions. However, despite technological innovations in the realm of cooling technology, which could enable a shift to intermodal transportation, the use of intermodal rail-road in the dairy supply chain is still low. A blueprint is needed to foster the application of intermodal transportation in the sector. Literature provides little guidance in this sense. Therefore, this paper investigates how to ease the shift to intermodal rail-road transportation in the dairy supply chain through multiple case studies, performed at different stages of the supply chain. A set of enablers of the shift is discussed, along with a blueprint for innovative technology, and logistics and business models. The plan takes into account all the actors of the dairy industry, as well as other players, i.e. technology providers, academia and institutions. This paper enriches literature, thanks to its multi-stage research, providing managers with a practical tool to support the shift to intermodal transportation in the dairy industry. The main limitations lay in the choice of the sample, i.e. only Italian companies and no small retailers and farmers have been involved.

Purpose: This paper aims to examine how the extant publication has related big data analytics (BDA) to supply chain planning (SCP). The paper presents a conceptual model based on the reviewed articles and the dominant research gaps and outlines the research directions for future advancement.Design/methodology/approach: Based on a systematic literature review, this study analysed 72 journal articles and reported the descriptive and thematic analysis in assessing the established body of knowledge.Findings: This study reveals the fact that literature on relating BDA to SCP has an ambiguous use of BDA-related terminologies and a siloed view on SCP processes that primarily focuses on the short-term. Looking at the big data sources, the objective of adopting BDA and changes to SCP, we identified three roles of big data and BDA for SCP: supportive facilitator, source of empowerment and game-changer. It bridges the conversation between BDA technology for SCP and its management issues in organisations and supply chains according to the technology-organisation-environmental framework.Research limitations/implications: This paper presents a comprehensive examination of existing literature on relating BDA to SCP. The resulted themes and research opportunities will help to advance the understanding of how BDA will reshape the future of SCP and how to manage BDA adoption towards a big data-driven SCP.Originality/value: This study is unique in its discussion on how BDA will reshape SCP integrating the technical and managerial perspectives, which have not been discussed to date.

Purpose: Co-creation along the new product development (NPD) seems the winning approach in nowadays market. The purpose of this paper is to explore the collaboration and interaction flows between suppliers and customers in co-creation initiatives devoted to NPD. Design/methodology/approach: After developing a classification of demand-side and supply-side involvement in co-creation along the NPD process, 13 cases of co-creation in the consumer goods industry, within the Italian context, have been analyzed. Findings: Three patterns of co-creation have been identified: supplier-driven approach: companies co-creating with suppliers in multiple NPD phases, while involving customers only in one; customer-driven approach: companies involving customers in multiple phases, while engaging suppliers only in one and firm-driven approach: companies involving both customers and suppliers in one single phase. Further, the locus of relevant knowledge drives to different co-creation approaches. Research limitations/implications: The work contributes to extant literature by: providing a classification of demand-side and supply-side involvement in NPD; empirically investigating the interaction flows between customers and suppliers in co-creation initiatives along the NPD; highlighting the factors potentially affecting a concurrent involvement of customers and suppliers in NPD. Practical implications: The findings can help to efficiently and effectively design and manage the relation with both suppliers and customers in co-creation projects devoted to NPD. Originality/value: The involvement of suppliers and customers in co-creation initiatives has been so far analyzed only separately in literature. This study opens a new stream of research, stressing how the evolution of the market, toward a more participative one, spurs the need to investigate the collaboration and interaction flows between the two actors.

Purpose: The theory of complex adaptive systems (CASs) represents an interesting perspective to study the characteristics of circular supply chains (CSCs). In this regard, the current literature lacks evidence regarding coordination and integration mechanisms, characteristics of the environment and emerging system properties of CSCs. This paper aims to fill this gap and focuses on how and why companies design (i.e. configure and coordinate) their CSCs and what value these design choices help to create across different industries.Design/methodology/approach: The authors use a multiple case study approach and analyze data collected from a sample of five sustainable start-ups operating in the fashion and construction industries in Italy to better understand how these companies design (i.e. configure and coordinate) their CSCs.Findings: Results reveal that in the two industries under investigation, the design of CSCs built around open and closed–loop logic is triggered by the intention to solve a negative sustainability impact. The sustainability impact determines whether the value is restored within the same supply chain, in another, or inside or outside the same industry. Interestingly, start-ups appear to coordinate other CSC actors with three leading roles: (1) orchestrator, (2) integrated orchestrator and (3) circular manufacturer. The coordination role of the start-ups differs in each supply chain configuration based on the level of vertical integration of manufacturing activities.Originality/value: From a theoretical perspective, the authors' results expand previous supply chain management (SCM) literature by presenting an empirical analysis of the configuration and coordination of CSCs, and discussing the drivers for creating such circularity from a CAS perspective. From a managerial perspective, the authors offer a practical experience to entrepreneurs on how to transform circular and sustainable business model aspirations into CSC practices.

Purpose: The adoption of traceability systems (TS) and sustainability programs responds to different objectives among which the companies need to be considered legitimate; hence, this study aims, first, to identify what is the relationship between traceability and sustainability in the food supply chain (SC) and, second, to characterize the legitimacy-seeking purposes, i.e. moral, cogniti60ve or pragmatic-driving companies to implement TS along with sustainability initiatives.Design/methodology/approach: This study analyses the coffee SC, a globally dispersed commodity chain, where traceability initiatives usually respond to mandatory and voluntary quality standards and certifications of origin. The study involves nine cases at different stages of the coffee SC.Findings: This study provides a taxonomy of the TS applied in the coffee SC. In addition, three main approaches to traceability for sustainability are found in the coffee SC: synergistic, complementary or disconnected. Findings also reveal how traceability responds to different legitimacy-seeking objectives while triggering or complementing sustainability practices. Five research propositions and related directions for further investigations are elaborated from the results of our study.Originality/value: This study explores a rather limited studied area, investigating how companies in a food commodity chain address traceability and sustainability together while seeking legitimacy in the market. Moreover, the study is grounded on legitimacy theory, thus adding robustness to the analysis.

This study investigates how to implement a sustainable supply chain strategy by choosing a set of sustainable practices while considering the strategic priority assigned to sustainability within a company’s competitive strategy (i.e., an order winner (OW), market qualifier (MQ) or desirable attribute (DA)). Therefore, two research questions arise: RQ1. What are the sustainable supply chain management (SSCM) practices adopted by companies under the different levels of priority assigned to sustainability (i.e., OW, MQ and DA)? and RQ2. How does supply uncertainty influence the choices regarding the SSCM practices to adopt or vice versa? We addressed these questions through a two-step methodology that includes 10 exploratory case studies in different industries and four explanatory cases in the furniture industry. Six research propositions are developed, and we show how some sustainable practices are common to all companies in the sample, while others are only applicable when sustainability is an MQ or an OW. Moreover, in contrast to the suggestion in the literature, we observed that companies with sustainability as an OW implement sustainability practices despite increasing exposure to supply uncertainty. However, when sustainability is a DA or an MQ, companies might implement sustainable practices with the aim of reducing supply uncertainty rather than for sustainability goals. The cases show that investment in these practices can trigger a transition towards a situation in which sustainability is an OW.