Purpose: This paper aims to measure the intention to use digital marketing strategies to enhance the performance of tourism business as well as the extent of digital renovation applications in tourism for sustainable business in a new normal era.Design/methodology/approach: This paper is an insight from the existing relevant literature on the tourism business from time immemorial. The conceptual framework of this study is designed based on previous studies of digital marketing practices for tourism businesses. Furthermore, data were collected from 270 respondents, of which the valid response rate is 72.97%. Partial least square (PLS)-structural equation modeling (SEM) is used to validate the conceptual framework and hypotheses testing.Findings: Among the nine hypotheses path, seven were supported. This study result shows that perceived usefulness, perceived ease of use, social media marketing and tourism business performance are critical factors for adopting digital marketing in tourism. Thus, tourism service providers' intention has a positive impact to meet the expectation of tourists and adoption of digital marketing.Research limitations/implications: The study's results will assist tourism researchers and service providers in understanding an authentic relationship between digital practices of tourism business and tourist satisfaction. In addition, the legacy of tourism business through digital marketing empowers the owner and community.Originality/value: The study is the first to explore the relationship between tourism business performance and digital marketing during the new normal era for the empowerment of local community and expanded business in tourism sector.

COVID-19 has destabilized economies, lives all over the globe with devastating impacts. Physical and mental health suffered hugely due to this pandemic. Moreover, educational institutes were forced to shift from offline to online mode. This study aims to identify critical societal constructs which got impacted due to the COVID-19 pandemic in India and Bangladesh. Further, a comparative analysis has been carried out to assess these impacts between these two countries from a social science point of view. A cross-sectional study has been conducted through a structured questionnaire based on pilot study. Google Survey form link of questionnaire was active from March 15, 2020 to July 14, 2020 in which 1023 responses were received with a response rate of 54%. After the elimination of missing responses, 802 complete responses were finally coded on 48 variables including demographic profile of the respondents. Factor analysis is used to identify critical constructs of the study whereas hypothesis testing to carry out for comparative understanding. The study found that COVID-19 pandemic has severely impact on psychological, educational, economic, and social aspects of both countries whereas Bangladesh has significant adverse impact than India. Economic stimulus program such as tax exemption, EMI moratoriums, mental health training, E-learning, low interest rate of soft loan disbursement are noteworthy requirement to overcome the adverse impact of COVID-19.

COVID-19 pandemic has driven the world towards socio-economic emergency and psychological distress. This unprecedented but far-reaching consequence has devastated the service sector, particularly the hospitality industry. The purpose of this study was to explore the impact of managing mental health as well as psychological wellbeing of the employees in the hospitality industry to manage the crisis of post COVID-19 in terms of depression, anxiety and stress. This study used quantitative research methods and data were collected from a sample of 253 employees of hospitality industry using a purposing sampling technique. More emphasize were given to Dhaka, Chattagram and Sylhet divisions due to proximity of hospitality properties. The cross-sectional survey form was designed to measure the mental health and psychological wellbeing of employees in the hospitality industry whereas DASS-21 (Depression, Anxiety and Stress Scale) was used as screening instrument. The multinomial logistic regression was used to test the relationship among the variables. The results of the study show that 52% of the respondents are suffering from moderate to severe level of depression, 66% of the respondents are suffering from moderate to extremely severe level of anxiety but almost 90% of the respondents are not stressed or have mild stress symptoms. In addition, likelihood test results of DASS-21 shows that pandemic had a significant negative impact on initiative to work, panic, and agitated for the employees of hospitality industry, which still have a dominance. The findings of this study will assist the researchers, top management; and government to understand mental health and psychology of employees.