Emily Balcetis is an Associate Professor of Psychology at New York University. She studies motivated social cognition, decision-making, self-regulation, and vision science. She incorporates perceptual representation into research on motivated cognition to develop comprehensive psychological models of how people think about and regulate behavioral responding in social contexts. She earned her PhD in social psychology from Cornell University in 2006 and a BA in psychology and BFA in music performance from the University of Nebraska at Kearney in 2001. Prior to New York University, she was an Assistant Professor at Ohio University in Athens, OH.