Background: The explosive growth of social media has rendered them powerful communication channels. User generated content is an important source of inspiration and influence among web friends, it generates new activities and consequently affects mobility decisions. Whether to visit a place, or how to get to a place of interest are decisions that can be triggered through people’s interactions on social media. Objective: The main objective of this paper is to investigate the influence of social media use on activity planning and travel arrangements for women and men. Methods: An online survey was conducted to examine the social media use and the impact of the shared content for women and men, on the phase before any activity in an urban environment. Inferential statistics were applied to detect gender differences in a sample size comprised of 804 respondents. Result: The significant results showed that the variables gender and social media use for activity planning and travel arrangements are associated with each other. Results have also indicated that the influence of reviews and ratings, photos/ videos and proposed transport mode on activity planning is gender dependent. Photos/ videos influence more often both women (m=3.47) and men (m=3.00) than reviews and ratings (m=3.21 for women and 2.94 for men). Both these contents influence more than proposed transport mode (m=2.62 and 2.37 for women and men). Conclusion: The analysis of the results indicated that before an activity, both women and men tend to use majorly social media for activity planning and travel arrangements, while photos/videos influence women’s decisions more often than men.Travel arrangements of the majority of respondents would be influenced by a post of a designated account related to transport. Finally, social media use affects travel arrangements of both women and men more before performing an activity rather than during.

The booming increase in the need for passenger and freight transport concerning both interurban and urban context during the last two decades has resulted in deep impact in human and natural environment. Towards the alleviation of consequences, the decision makers consider various smart logistics solutions, which do not always results in the desired impacts. The key concept of the methodology presented in this paper is the incorporation of an evaluation framework and the estimation of the assessment indicators for smart logistics solutions, to be used in the decision-making of the involved stakeholders. Such solutions fall into two sub-categories: “administrative and regulatory schemes and incentives” and “cooperative logistics”.The paper presents:•an integrated evaluation framework for city logistics which incorporates the complexity of interconnecting interurban and urban freight transport and the life cycle of the smart solutions;•the impact of these solutions on the city performance and business viability and sustainability, based on a pilot implementation;•guidance for implementing these solutions through the establishment of communications links and collaborations amongst the involved stakeholders