Rural geotourism is one of the geotourism products which is linked to rural tourism activities. More specifically, geo-villages especially stone villages are main forms of rural geotourism destinations and they are ideal for geotourists. Thus, the main study’s objective is to explore rural geotourists’ characteristics, revealing the differences in their motivations on weekends versus weekdays using a factor–cluster market segmentation approach. The sample population for this research consisted of tourists who have visited the Kandovan rocky village in Tabriz City. We collected push and pull motivation data from a questionnaire and separated respondents into weekend and weekday samples. The weekend and weekday motivation factors were derived from 30 motivation items through factor analysis. Among a total of 624 questionnaires distributed, 600 questionnaires were used for further data analyses. As a result of cluster analysis, weekend tourists were divided into three clusters and weekday tourists were segmented into four clusters. Through a comparison of the results for weekends and weekdays, we find both weekend and weekday tourists seek “novelty” and “geological attractions” when they travel to Kandovan.
4 November 2019 in Journal of Foodservice Business Research
Consumer behavior within a traditional market has received a lack of scholarly attention. This study aims to examine the impact of product quality, service quality, and price on customer satisfaction within a traditional market in Indonesia. The participants were visitors of a café and coffee shop colony at a traditional market, in Jakarta. Data were collected at Pasar Santa, a traditional market in South Jakarta that has been modified into a new concept for attracting younger patrons. Data were analyzed using exploratory and confirmatory factor analyses, and structural equation model. As a result, product quality, service quality, and price insignificantly affected customer satisfaction. In addition, this current study offers three modified models to explore the role of each predictor variable. This study helps to enhance our knowledge toward the consumer behavior engaging in the traditional markets.
This paper aims to explore the relationship between tourist experience and place attachment in a desert tourism experience. The current study was carried out with a sample of international and domestic visitors in Wadi Rum, Southern Jordan. The results show that there is a significant positive correlation between the nearby constructs of the study units such as the four tourist experience dimensions (education, esthetics, entertainment, and escapism), and the two dimensional place attachments measures (place identity and place dependence). Moreover, the findings also indicate that education factor had a significantly positive relationship with place identity, and there was a significantly positive relationship between escapism factor and place dependence. The findings can be used to develop the tourist experience and place attachment in the context of desert tourism experience. They further help tourism destinations managers, planners and marketers to provide appropriate marketing strategies and enrich their offers to desert tourism participants.
1 July 2015 in European Journal of Tourism Research
The main purpose of this study was to identify the motivations and travel constrains for a sample of tourists with disabilities in Jordan. A quantitative study was conducted employing an onsite intercept questionnaire. However, the questionnaire was completed and returned by 226 members of the research cohort in Jordan. The findings of this study show that the main intrinsic motivations for the respondents to travel were escape, followed by relaxation, and enjoyment, respectively. Additionally, it found that their main extrinsic motivation was the identified regulations of extrinsic motivation and they expressed a low level of amotivation. The results of this study also indicate that travel intrinsic constrains had the prominent influence on the study cohort. The study’s findings were expected to be helpful to better understanding the tourists with different types of disabilities in Jordan.