Tensile strength is one of the important mechanical properties of concrete, but it is difficult to measure accurately due to the brittle nature of concrete in tension. The three widely used test methods for measuring the tensile strength of concrete each have their shortcomings: the direct tension test equipment is not easy to set up, particularly for alignment, and there are no standard test specifications; the tensile strengths obtained from the test method of splitting tensile strength (American Society for Testing and Materials, ASTM C496) and that of flexural strength of concrete (ASTM C78) are significantly different from the actual tensile strength owing to mechanisms of methodologies and test setup. The objective of this research is to develop a new concrete tensile strength test method that is easy to conduct and the result is close to the direct tension strength. By applying the strut-and-tie concept and modifying the experimental design of the ASTM C78, a new concrete tensile strength test method is proposed. The test results show that the concrete tensile strength obtained by this proposed method is close to the value obtained from the direct tension test for concrete with compressive strengths from 25 to 55 MPa. It shows that this innovative test method, which is precise and easy to conduct, can be an effective alternative for tensile strength of concrete.