I am currently an associate professor and doctoral supervisor at the School of Economics, Lanzhou University, China. My main research areas are rural and agricultural environmental governance and rural economy. For over a decade, I have been deeply rooted in rural areas to conduct investigations and research on farmers, focusing on the key scientific issue of "how to promote environmentally friendly production behaviors among farmers". I adopt an interdisciplinary analysis paradigm from psychology, economics, and sociology. The research has been carried out from aspects such as the interdisciplinary analytical paradigm of psychology, economics and sociology, the hierarchical structure relationship among individuals, families and villages in rural society, and the regional differences caused by the changes in the social structure of rural China.The corresponding research results have been published in Scientific reports, Journal of cleaner Production, Land, Agriculture, Agronomy Journal and other journals.