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Heejun Lee
Department of Advertising & PR, Daegu Catholic University, Daegu 38430, Korea

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Journal article
Published: 26 March 2021 in Sustainability
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The use of algorithms is beginning to replace human activities in the news business, and the presence of this technique will only continue to grow. The ways in which public news readers perceive the quality of news articles written by algorithms and how this perception differs based on cultural conditioning remain issues of debate. Informed by the heuristic-systematic model (HSM) and the similarity-attraction theory, we attempted to answer these questions by conducting a three-way one-way analysis of variance (ANOVA) test with a 2 (author: algorithm vs. human journalist) × 2 (media: traditional media vs. online media) × 2 (cultural background: the US vs. South Korea) between-subjects experiment (N = 360). Our findings revealed that participants perceived the quality of news articles written by algorithms to be higher than those written by human journalists. We also found that when news consumption occurs online, algorithm-generated news tends to be rated higher than human-written news in terms of quality perception. Further, we identified a three-way interaction effect of media types, authors, and cultural backgrounds on the quality perception of news articles. As, to the best of our knowledge, this study is the first to theoretically examine how news readers perceive algorithm-generated news from a cultural point of view, our research findings may hold important theoretical and practical implications.

ACS Style

YunJu Kim; Heejun Lee. Towards a Sustainable News Business: Understanding Readers’ Perceptions of Algorithm-Generated News Based on Cultural Conditioning. Sustainability 2021, 13, 3728 .

AMA Style

YunJu Kim, Heejun Lee. Towards a Sustainable News Business: Understanding Readers’ Perceptions of Algorithm-Generated News Based on Cultural Conditioning. Sustainability. 2021; 13 (7):3728.

Chicago/Turabian Style

YunJu Kim; Heejun Lee. 2021. "Towards a Sustainable News Business: Understanding Readers’ Perceptions of Algorithm-Generated News Based on Cultural Conditioning." Sustainability 13, no. 7: 3728.

Journal article
Published: 03 February 2021 in Sustainability
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This study explores consumers’ motivations for sustainable consumption in the context of branded content marketing. By focusing on brand webtoons, which are one of the most commonly used formats of branded content, this study investigates the link between consumers’ motivations for using brand webtoons and their continuous use intentions. The identified use motives are entertaining information, social conformity, and convenience, and among these three dimensions, entertaining information influences attitude towards brand webtoons and need for self-expression most strongly. Consumers’ need for self-expression is found to be a potential predictor of sustainable intention to consume brand webtoons via the mediating role of attitude towards the webtoons. The findings from this study fill the literature gap in the context of content marketing by exploring motives for and consequences of consuming brand webtoons, which may, in turn, help in encouraging and reinforcing sustainable use intention for branded content. The theoretical and practical implications are discussed.

ACS Style

YunJu Kim; Heejun Lee. Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoons? Sustainability 2021, 13, 1620 .

AMA Style

YunJu Kim, Heejun Lee. Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoons? Sustainability. 2021; 13 (4):1620.

Chicago/Turabian Style

YunJu Kim; Heejun Lee. 2021. "Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoons?" Sustainability 13, no. 4: 1620.