The onset of technological innovations (mobile and handhelds, virtual reality, multi-touch screens, and interactive 3D) have provided creative ideas and perspectives for online communication, dissemination, and protection of cultural heritage for costume museums. Digital costume museums (DCM) digitized clothing collections for the Internet, conducive to enhancing visitors’ understanding, enjoyment, and positive attitudes and stimulating further learning, experience, and exploration. However, little attention has been paid to the influence and effects of these technologies on visitors’ experience toward digital costume museums. Improving users’ behavior intention and expanding the influence of digital costume museums are issues that need further discussion. In this study, we expand the technology acceptance model (TAM) by adding information quality and information richness as the system characteristics, constructing the research model, and 11 hypotheses of users’ behavior intention toward digital costume museums. Analysis of data collected from 265 costume-related respondents reveal that information quality (IQ) positively influences perceived convenience (PC) and perceived ease of use (PEOU), while information richness (IR) has a positive impact on perceived usefulness (PU) and perceived playfulness (PP). The finding also reveals that perceived usefulness (PU) and perceived playfulness (PP) are significant predictors of users’ behavior intention (BI) toward using digital costume museums. The research conclusion enriches academic theories and brings practical inspiration for managers, curators, and practitioners to construct and innovate digital costume museums.

Digital museums that use modern technology are gradually replacing traditional museums to stimulate personal growth and promote cultural exchange and social enrichment. With the development and popularization of the mobile Internet, user experience has become a concern in this field. From the perspective of the dynamic stage of user experience, in this study, we expand ECM and TAM by combining the characteristics of users and systems, thereby, constructing the theoretical model and 12 hypotheses about the influencing factors of users’ continuance intentions toward digital museums. A total of 262 valid questionnaires were collected, and the structural equation model tested the model. This study identifies variables that play a role and influence online behavior in a specific experiential environment: (1) Perceived playfulness, perceived usefulness, and satisfaction are the critical variables that affect users’ continuance intentions. (2) Expectation confirmation has a significant influence on perceived playfulness, perceived ease of use, and satisfaction. (3) Media richness is an essential driver of confirmation, perceived ease of use, and perceived usefulness. The conclusions can be used as a reference for managers to promote the construction and innovation of digital museums and provide a better experience to meet users’ needs.

Historical, folk, and opera costumes are part of cultural heritage, embodying the history, culture, art, and spirit of given nations. Due to aging and various damages, handed-down and unearthed historical clothing is often fragile and complex to preserve. Recently, digital methods have emerged as a meaningful way to restore and reconstruct all kinds of heritage clothing. The appearance of heritage costumes can be preserved permanently and presented to the public in a more accessible and interesting way via digitization. However, there is a lack of systematic review on this topic. To fill this gap, recent progress in digital restoration and 3D virtual reconstruction of heritage clothing is reviewed in this article. On the one hand, the methods and advantages of digitally restoring damaged archaeological costumes and fabrics, as well as damaged clothing images in archaeological murals, are summarized and emphasized. On the other hand, the digital reconstruction and virtual simulation of heritage costumes from different prototypes with known or unknown original appearances using different digital frameworks are presented and discussed. Furthermore, general steps and challenges in the digital reconstruction process, as well as future directions for digitalizing heritage clothing, are also discussed.

Digitalization is not only blurring boundaries between the real world and virtual space, but, since COVID-19, it has also made the traditional fashion industry less reliant on physical materials. In this context, digital fashion and virtual design have emerged. Although China has started to digitally distribute cultural products based on the digitization of museums, there is still a gap in the field of digital fashion. In order to achieve the sustainable development of Chinese traditional costume culture and explore the Sinicization of digital fashion, this article proposes to transfer Chinese traditional costumes into a series of digitalized commodities, serving as computer game skins for online sales. This research involved the construction of a hypothetical model based on the technology acceptance model (TAM), including perceived usefulness, purchase price perceptions, perceived playfulness, cultural elements authenticity, satisfaction, and purchase intention through the related literature. In total, the survey data of 219 Chinese game players were collected, and a structural equation model (SEM) was constructed to verify these research hypotheses. The results showed that perceived playfulness and cultural elements authenticity had a positive effect on the players’ satisfaction and purchase intentions, whereas perceived usefulness had a negative influence on the players’ satisfaction and purchase intentions. In addition, purchase price perceptions had no significant negative effect on the players’ satisfaction or their purchase intentions. Overall, this study contributes to the co-development of digital fashion and traditional costume culture in China, as well as the improvement of product design and marketing management for game companies.

A unique phenomenon in Bangladeshi cultural heritage is the tendency to wear traditional costumes at the festivals. This research examines the influence of wearing traditional Bangladeshi costumes for the festival observance. Based on the theoretical background of Bangladeshi festival heritage, five factors were derived: togetherness, tolerance, simplicity, aestheticism, and cultural revival. This research empirically analyzed 310 participant’s data who attended UNESCO (United Nations Economic and Social Council)–recognized world intangible cultural heritage festival, “Pohela Boishakh” (first day of Bengali New Year) held in Bangladesh. Exploratory factor analysis showed that all five factors are statically significant for the impact of heritage festivals. Multiple regression analysis revealed four factors out of five statistically significant for festival importance, and all factors are significant for the tendency of wearing traditional costumes at the heritage festival.