Ludi Wishnu Wardana

Dr. Ludi Wishnu Wardana


Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 September 2020 in Heliyon
Verified
Journal Article
Open access
LWLudi Wishnu Wardana
Ludi Wishnu Wardana
BNBagus Shandy Narmaditya
Bagus Shandy Narmaditya
AWAgus Wibowo
Agus Wibowo
AMAngga Martha Mahendra
Angga Martha Mahendra
NWNyuherno Aris Wibowo
Nyuherno Aris Wibowo
ARArip Nur Rohman
Arip Nur Rohman
The main purpose of this study is to investigate the relationship between students' entrepreneurship education and entrepreneurial mindset as well as understanding the mediating role of attitude and self-efficacy. The approach adopted in this study is a convenience random sampling method, which is widely used in entrepreneurship research. Participants were recruited from several universities in Malang of East Java in Indonesia undergoing an online survey and were calculated using structural equation modeling (SEM). The findings of this current study indicate that entrepreneurship education successfully influences entrepreneurial self-efficacy, entrepreneurial attitude, and the entrepreneurial mindset. On the other hand, entrepreneurial self-efficacy promotes entrepreneurial attitude instead of the entrepreneurial mindset. Furthermore, entrepreneurial attitude plays an essential role in mediating both entrepreneurship education and self-efficacy toward students' entrepreneurial mindset.

1 January 2021 in Cogent Education
Verified
Journal Article
Open access
SMSaparuddin Mukhtar
Saparuddin Mukhtar
LWLudi Wishnu Wardana
Ludi Wishnu Wardana
AWAgus Wibowo
Agus Wibowo
BNBagus Shandy Narmaditya
Bagus Shandy Narmaditya
This study aims at examining the relationship between entrepreneurship education, culture, and the entrepreneurial intention of college students as well as investigating the moderating role of the entrepreneurial mindset. Structural equation modeling was adopted to gain a detailed understanding of the influence among variables. This study involved approximately 376 university students who enrolled in the entrepreneurship course. The findings indicate that the entrepreneurial mindset has successfully accelerated the entrepreneurial intention of university students. Partially, entrepreneurial culture has an impact on entrepreneurship education and entrepreneurial intention. Additionally, both entrepreneurship education and entrepreneurial culture have a robust correlation with students’ entrepreneurial mindset. Contrary to expectations, this study did not find a significant difference between entrepreneurship education and students’ entrepreneurial intention. These results imply that the university has positioned itself as a critical intervention in encouraging students’ intention through an effective entrepreneurship education model.

1 January 2021 in Cogent Business & Management
Verified
Journal Article
Open access
TPTundung Subali Patma
Tundung Subali Patma
LWLudi Wishnu Wardana
Ludi Wishnu Wardana
AWAgus Wibowo
Agus Wibowo
BNBagus Shandy Narmaditya
Bagus Shandy Narmaditya
FAFarida Akbarina
Farida Akbarina
The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial least squares structural equation modeling to obtain a deep understanding of this phenomenon. The research was incorporated with small and businesses in East Java Provincial in Indonesia employing an online questionnaire. The findings show that the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the cost variable failed in demonstrating the implementation of social media marketing by SMEs. This work strongly suggests that the adoption of internet/e-business technology and social media marketing successfully explains the mediating role between variables. Despite this work solely conducted in East Java, this research is the initial phase in a study associated with SMEs’ sustainability in the Covid-19 pandemic in Indonesia.

31 December 2022 in Heliyon
Verified
Journal Article
Open access
LWLudi Wishnu Wardana
Ludi Wishnu Wardana
AHAhmad
Ahmad
AIAniek Indrawati
Aniek Indrawati
FMFarij Ibadil Maula
Farij Ibadil Maula
AMAngga Martha Mahendra
Angga Martha Mahendra
BNBagus Shandy Narmaditya
Bagus Shandy Narmaditya
In the last decade, the significant of the creative economy has continued to strive in taking part in the momentum of economic revival as the impact of the corona virus disease (Covid-19). This study highlights the factors affecting the creative economy, digital literacy, business sustainability, and entrepreneurial attitudes. In this study, a quantitative approach using structural equation modeling with partial least squares (PLS-SEM) was used to predict and confirm the hypotheses presented. This research was conducted for housewives on the islands of Sumatra, Java, and Bali in Indonesia using a google form questionnaire. The total sample was 500 respondents from these three islands. The findings indicate that digital literacy can explain the creative economy, business sustainability, entrepreneurial attitude. However, the variables of entrepreneurial attitudes need support from digital literacy and business sustainability. This research is a follow-up to the creative economy sector post the Covid-19 pandemic.

1 January 2021 in Entrepreneurial Business and Economics Review
Verified
Journal Article
Open access
LWLudi Wishnu Wardana
Ludi Wishnu Wardana
BNBagus Shandy Narmaditya
Bagus Shandy Narmaditya
AWAgus Wibowo
Agus Wibowo
FIFitriana
Fitriana
TSThusy Tiara Saraswati
Thusy Tiara Saraswati
RIRiza Indriani
Riza Indriani

22 February 2024 in Cogent Education
Verified
Journal Article
Open access
LWLudi Wishnu Wardana
Ludi Wishnu Wardana
JMJefry Aulia Martha
Jefry Aulia Martha
AWAndy Prasetyo Wati
Andy Prasetyo Wati
BNBagus Shandy Narmaditya
Bagus Shandy Narmaditya
ASAmelia Setyawati
Amelia Setyawati
SUSuparno
Suparno