Gracia Rubio

Prof. Gracia Rubio

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Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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29 June 2020 in Sustainability
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JFJesús Mauricio Flórez-Parra
Jesús Mauricio Flórez-Parra
GRGracia Rubio
Gracia Rubio
CSCarmen Rapallo Serrano
Carmen Rapallo Serrano
In recent years, sustainable crowdfunding has been one of the key elements in the search for new sources of financing. This has involved eliminating financial barriers and intermediaries, bringing entrepreneurs’ projects closer to fund providers, and thus instigating changes in traditional investment and profitability parameters. Among these indicators, the sustainable business return and its relationship with Corporate Social Responsibility (CSR) could be a relevant factor to improve the cost of funding, to explain the return on assets (ROA), and, consequently, impacting on the return on equity (ROE). In this context, this paper takes as a reference 101 projects that are part of Colectual’s lending. We analyze factors such as sustainability—the application of CSR across a social responsibility index; the financial characteristics of the company—liquidity, leverage, and solvency; and the characteristics of the loans related to crowdfunding—amount, maturity, and charge rate of the loan. Our study provides empirical evidence that, besides financial characteristics, the commitment to CSR can improve collective lending and the management of resources, as well as enhance the capital wealth of companies, by improving shareholder profitability or ROE. Investors consider not only financial risk but also sustainability factors.

1 June 2021 in Journal of Intellectual Capital
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Journal Article
Closed access
GRGracia Rubio
Gracia Rubio
Conrado M. ManuelConrado M. Manuel
Conrado M. Manuel
ÁRÁngel Rodríguez-López
Ángel Rodríguez-López
FSFrancisco José González Sánchez
Francisco José González Sánchez
Purpose: This research proposes analytical valuation models throughout football players' life cycles based on crowd valuations from social media to produce dynamic sporting human capital disclosures, and therefore, supplying further useful information to capture the intellectual capital (IC) of football clubs.Design/methodology/approach: This work is carried out using an econometric model that includes 658 observations of crowd judgments versus their transfer fees, for the best footballers of the three major European Leagues between 2006 and 2018. To make the model more parsimonious, the set of independent variables that really add value has been found across the stepwise methodology.Findings: The significant differences between both models are analyzed, integrating previous academic literature based on the existence of negotiation elements in prices, and in the capacity of crowdsourcing to explain assessments of football players, from a dynamic perspective, alongside a new variable: injuries, which has not been explained before.Originality/value: The broader assessments from crowdsourcing should be integrated in intellectual capital disclosures (ICD), from a critical, novel and dynamic perspective, creating a virtuous cycle between managers and fans, to increase transparency of financial information for stakeholders and society.

1 May 2016 in European Journal of Management and Business Economics
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Journal Article
Open access
GRGracia Rubio
Gracia Rubio
CMConrado M. Manuel
Conrado M. Manuel
FPFrancisco Pérez-Hernández
Francisco Pérez-Hernández
The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty that they would charge for the use of their brand, applying multivariate techniques from market references. The study has been based on a statistical contrast of the royalties paid in Spanish franchises belonging to three different industries: food, health and beauty and fashion. Each industry has been segmented using cluster techniques, and then, through linear discriminating analysis, a model is proposed to explain the royalty paid according to certain economic figures of the companies. The implicit impartiality in the development of the model means that it could be generally accepted by analysts, consultants and companies who need to determine the value of a brand

15 January 2019 in Journal of Business Economics and Management
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Journal Article
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ÁLÁngel Rodríguez López
Ángel Rodríguez López
GRGracia Rubio
Gracia Rubio
The aim of this paper is to assess the fair marketability discount (MD) in the Spanish market for valuation multiples comparing public versus private transactions. The study finds that to obtain MD it is necessary previously to control by a battery of factors that affects ratios’ prices such as industry, firm size, profitability, risk, year and also other characteristics about the buyer. The interactions of MD with each variable showed different investors’ perceptions about non marketability enterprises explaining MD. The valuation methodology applied in the research was a cross section of 824 public and private acquisitions in the Spanish market from the period 2006−2017. This work represents important evidence, in a more integrated vision than previous literature, for analysts and regulators stressing the necessity to apply MD in Spanish valuation processes based in listed multiples. Keyword : valuation multiples, ratios analysis, marketability discount, illiquidity discount, market ratio valuation, EBITDA ratio This work is licensed under a Creative Commons Attribution 4.0 International License.

4 May 2020 in REVESCO. Revista de Estudios Cooperativos
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Journal Article
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GRGracia Rubio
Gracia Rubio
El objetivo de este documento es analizar el papel del crowdfunding en España orientado a financiar actividades con impacto positivo, tanto social como ecológico, primero a través del marco teórico, y, posteriormente a través de un análisis de la situación del sector en España. A través de los resultados procedentes de un cuestionario estructurado se muestra la taxonomía del sector en España, se analiza su evolución, así como rentabilidades, riesgos y oportunidades que brinda, tanto para emprendedores como para inversores. No cabe duda que a través de la colectividad Internet está jugando un papel decisivo para que sea la propia sociedad la que se convierta en un nuevo agente decisor que diseñe su propio destino. Después de la revisión, en línea con el maro teórico, encontramos que el crowdfunding resulta ser una herramienta muy útil para conseguir un desarrollo basado en la sostenibilidad. Los nuevos inversores y emprendedores, a través de las plataformas de crowdfunding, están cambiando el viejo paradigma de un agente inversor, sin escrúpulos, a otro que es social y emocionalmente responsable, capaz de crear un círculo virtuoso en el que el desarrollo económico y las mejoras en el entorno, tanto sociales como medioambientales se retroalimentan y posibilitan un desarrollo económico más sostenible y justo.

27 December 2022 in Managerial Finance
Verified
Journal Article
Closed access
GRGracia Rubio
Gracia Rubio
Conrado M. ManuelConrado M. Manuel
Conrado M. Manuel
FSFrancisco José González Sánchez
Francisco José González Sánchez
ÁNÁlvaro Féliz Navarrete
Álvaro Féliz Navarrete
Purpose: The aim of this work is to explain the final negotiated prices for some of the most famous transfers of football players over the last twelve years (2007–2018).Design/methodology/approach: The article analyses different values for forwards taken from the sports website Transfermarkt, developing a statistical model based on personal, performance, risk, environmental and popularity variables. From those values, the article finds an explanation for the final prices paid for 20 superstar players based on a combination of real option valuations, incorporating the players' life cycles and game theory.Findings: The authors find that in a large percentage (70%) of the analysed cases, the price paid was higher than the intrinsic market value resulting from Transfermarkt, implying the existence of monopolistic rents, paid as “growth options” on prices from different negotiating conditions. On occasions, the final prices also exceed the value of the growth option, calculated under neutral bargaining conditions, highlighting the lack of economic viability of important transfers, leading to financial difficulties for the clubs involved.Originality/value: The algorithm provides more flexibility and realism than previous proposals, based on the life cycle of football players, introducing the uncertainty and volatility of projections through Monte Carlo simulation, the capacity of clubs to bargain a price at any point of the contract and finally, the buyer's ability to transfer the player if his subsequent performance is not as expected.