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Dr. Iwona Zdonek
Silesian Univeristy of Technology, Poland

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Research Keywords & Expertise

0 Data Analysis
0 Data Visualization
0 Social Media
0 Sustainability
0 Society 5.0

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Short Biography

Iwona Zdonek, Ph.D., is employed at the Silesian University of Technology in Poland at the Faculty of Organization and Management, at the Department of Economics and IT. Major fields of scientific research are Corporate Social Responsibility, sustainable innovation in business, Open Data innovation, methods of motivation and communication in Human Resource Management, Social Media, Project Management.

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Journal article
Published: 23 June 2021 in Sustainability
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The article deals with the issue of corporate social responsibility (CSR) in the awareness of economics students as future managers responsible for the implementation of this idea in enterprises. Due to the fact that CSR is a source of many innovations today, the aim of the research was to learn about the awareness and opinions of students about CSR on such issues as: reasons for implementation, main activities, impact on profitability, and the need to explore and assess the usefulness of this knowledge. The research was conducted in 2019 among students from Poland and Georgia (as countries at various stages of advancement in the market economy). The results of the research were statistically analyzed in terms of obtaining answers to the hypotheses and research questions, checking the significance of differences in the answers due to nationality, and additionally, gender (chi-square test and test for two proportions). The primary contribution of this study is an exploration of the views of students on various issues of CSR and sustainability. The results showed that—according to students—ethical values, increased consumer awareness, and the desire to gain a competitive advantage are the most common reasons for the implementation of the CSR concept by companies. The vast majority of respondents indicated the need to enrich the knowledge of business ethics as an important aspect shaping the attitudes of employers and employees. The positive attitude of students regarding the impact of CSR on the company’s profitability was confirmed, although the authors expected more unambiguous results. Differences were also distinguished between the responses of students from both countries on some issues, such as: opinions on the developing ethical sensitivity, the need for the credibility of the EU economic policy, ecology and relations with the local community, as well as relations with the closest stakeholders of companies. The results of the conducted research suggest the need for intense activity in the field of public awareness and the requirement of personnel training for the skilful implementation of CSR principles in enterprises.

ACS Style

Iwona Zdonek; Anna Mularczyk; Grzegorz Polok. The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia. Sustainability 2021, 13, 7045 .

AMA Style

Iwona Zdonek, Anna Mularczyk, Grzegorz Polok. The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia. Sustainability. 2021; 13 (13):7045.

Chicago/Turabian Style

Iwona Zdonek; Anna Mularczyk; Grzegorz Polok. 2021. "The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia." Sustainability 13, no. 13: 7045.

Journal article
Published: 20 January 2021 in Sustainability
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This article discusses the use of social media by different generations in destination marketing from a sustainable tourism perspective. In the light of the global COVID-19 pandemic, intensive marketing efforts and strategies to bring back sustainable tourism will soon become important. Social media (SM) can significantly support the promotion of destinations by guaranteeing an appropriate number and type of tourists. The article examines the frequency of using social media by different generations and the scope of their use in planning a tourist trip. The research was conducted in Poland on a sample of 397 respondents representing the group of Baby Boomers (BB), as well as Generations X, Y, and Z. The results of the research showed that the frequency of using SM decreases with age. The differences between the generations are visible in such behaviours as using SM to check opinions about tourist places, recommending a holiday with positive opinions and comments in SM, as well as resigning from a holiday based on negative opinions and comments.

ACS Style

Beata Hysa; Aneta Karasek; Iwona Zdonek. Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea. Sustainability 2021, 13, 1018 .

AMA Style

Beata Hysa, Aneta Karasek, Iwona Zdonek. Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea. Sustainability. 2021; 13 (3):1018.

Chicago/Turabian Style

Beata Hysa; Aneta Karasek; Iwona Zdonek. 2021. "Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea." Sustainability 13, no. 3: 1018.

Journal article
Published: 18 January 2021 in Sustainability
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The open data (OD) performance expectancy is a critical factor for the user technology acceptance models for future implementation OD in Industry 4.0, and to have an impact in area of Society 5.0. The purpose of this article is identifying trends and key words (leading terms) in promoting ODs for their use in Industry 4.0 and Society 5.0. We are also looking for leaders in Europe in promoting the use of OD in the context of Industry 4.0 and Society 5.0. The research methodology includes methods such as: analyses based on text mining, visualization techniques, and multidimensional cluster analyses with correlation analyses. The dataset covered 288 digital products and services based on OD. The timeframe covers the period January 2018–January 2020, and the research focuses on European issues. The research is focused on texts promoting the digital OD products and services, with the most popular being applications, websites and platforms. The main direction in presenting the benefits of their use is related to promoting them as tools to provide real time information on public issues, primarily in areas such as transport, education, culture and sport, economics and finance and health. The main types of OD are geodata and those specified as national and local. Additionally, the geographical area in Europe-dominating countries, and the key terms promoting product and services in context of OD performance expectancy in Western Europe, Northern Europe, Southern Europe and Eastern Europe, were found.

ACS Style

Anna Sołtysik-Piorunkiewicz; Iwona Zdonek. How Society 5.0 and Industry 4.0 Ideas Shape the Open Data Performance Expectancy. Sustainability 2021, 13, 917 .

AMA Style

Anna Sołtysik-Piorunkiewicz, Iwona Zdonek. How Society 5.0 and Industry 4.0 Ideas Shape the Open Data Performance Expectancy. Sustainability. 2021; 13 (2):917.

Chicago/Turabian Style

Anna Sołtysik-Piorunkiewicz; Iwona Zdonek. 2021. "How Society 5.0 and Industry 4.0 Ideas Shape the Open Data Performance Expectancy." Sustainability 13, no. 2: 917.

Journal article
Published: 01 January 2020 in Scientific Papers of Silesian University of Technology. Organization and Management Series
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ACS Style

Iwona Zdonek. THE ROLE OF WORD AND N-GRAM FREQUENCY ANALYSIS 2 IN INFERENCE OF THE CONTENT OF SCIENTIFIC PUBLICATION. Scientific Papers of Silesian University of Technology. Organization and Management Series 2020, 2020, 21 -31.

AMA Style

Iwona Zdonek. THE ROLE OF WORD AND N-GRAM FREQUENCY ANALYSIS 2 IN INFERENCE OF THE CONTENT OF SCIENTIFIC PUBLICATION. Scientific Papers of Silesian University of Technology. Organization and Management Series. 2020; 2020 (142):21-31.

Chicago/Turabian Style

Iwona Zdonek. 2020. "THE ROLE OF WORD AND N-GRAM FREQUENCY ANALYSIS 2 IN INFERENCE OF THE CONTENT OF SCIENTIFIC PUBLICATION." Scientific Papers of Silesian University of Technology. Organization and Management Series 2020, no. 142: 21-31.

Conference paper
Published: 01 November 2018 in ICERI2018 Proceedings
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ACS Style

Marzena Podgórska; Iwona Zdonek. HOW TO INITIATE INTERDISCIPLINARITY IN PROJECT-ORIENTED TEACHING? ICERI2018 Proceedings 2018, 2985 -2989.

AMA Style

Marzena Podgórska, Iwona Zdonek. HOW TO INITIATE INTERDISCIPLINARITY IN PROJECT-ORIENTED TEACHING? ICERI2018 Proceedings. 2018; ():2985-2989.

Chicago/Turabian Style

Marzena Podgórska; Iwona Zdonek. 2018. "HOW TO INITIATE INTERDISCIPLINARITY IN PROJECT-ORIENTED TEACHING?" ICERI2018 Proceedings , no. : 2985-2989.

Journal article
Published: 23 February 2017 in Foundations of Management
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The article presents results of the qualitative research on competence of project team members in the conditions of remote working. These competences were considered in relation to different roles, which the members of such a team accept. The reference point to studied roles was the concept of Hansen and Allen authorships, and with regard to competence, the author's synthesis of deliberations above their models described in the literature.

ACS Style

Iwona Zdonek; Marzena Podgórska; Beata Hysa. The Competence for Project Team Members in the Conditions of Remote Working. Foundations of Management 2017, 9, 213 -224.

AMA Style

Iwona Zdonek, Marzena Podgórska, Beata Hysa. The Competence for Project Team Members in the Conditions of Remote Working. Foundations of Management. 2017; 9 (1):213-224.

Chicago/Turabian Style

Iwona Zdonek; Marzena Podgórska; Beata Hysa. 2017. "The Competence for Project Team Members in the Conditions of Remote Working." Foundations of Management 9, no. 1: 213-224.

Journal article
Published: 01 January 2017 in Scientific Papers of Silesian University of Technology. Organization and Management Series
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ACS Style

Iwona Zdonek; Beata Hysa. Analysis of publication from the management sciences in terms of applied research methods. Scientific Papers of Silesian University of Technology. Organization and Management Series 2017, 2017, 391 -406.

AMA Style

Iwona Zdonek, Beata Hysa. Analysis of publication from the management sciences in terms of applied research methods. Scientific Papers of Silesian University of Technology. Organization and Management Series. 2017; 2017 (102):391-406.

Chicago/Turabian Style

Iwona Zdonek; Beata Hysa. 2017. "Analysis of publication from the management sciences in terms of applied research methods." Scientific Papers of Silesian University of Technology. Organization and Management Series 2017, no. 102: 391-406.

Journal article
Published: 30 November 2015 in Przegląd Organizacji
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Pierwszą część artykułu poświęcono analizie problemu badawczego dotyczącego przeglądu stanu badań nad systemami e-podatków na świecie, natomiast w drugiej części przedstawiono metodykę oraz wyniki własnych badań dotyczących intencji korzystania z systemu e-podatków przez społeczeństwo informacyjne w kontekście UTAUT. W podsumowaniu artykułu zawarto wnioski z przeprowadzonej analizy i kierunki dalszych badań. Zwrócono uwagę na rozwój Internetu jako źródła informacji oraz zaproponowano kontynuację badań w zakresie oczekiwanych korzyści wynikających z korzystania z technologii ICT, oczekiwanego wpływu technologii ICT na społeczeństwo, a także w zakresie przeprowadzenia analizy aspektu wysiłku społecznego i sprzyjających okoliczności dla rozwoju ICT w obszarze e-podatków oraz innych e-usług jako szansy zapewnienia obywatelom i przedsiębiorstwom korzystania z lepszych i efektywnych usług w ramach G2B i G2C.

ACS Style

Anna Sołtysik-Piorunkiewicz; Iwona Zdonek. ANALIZA INTENCJI KORZYSTANIA Z PORTALU PODATKOWEGO W KONTEKŚCIE UOGÓLNIONEJ TEORII AKCEPTACJI I UŻYTKOWANIA TECHNOLOGII ICT. Przegląd Organizacji 2015, 45 -51.

AMA Style

Anna Sołtysik-Piorunkiewicz, Iwona Zdonek. ANALIZA INTENCJI KORZYSTANIA Z PORTALU PODATKOWEGO W KONTEKŚCIE UOGÓLNIONEJ TEORII AKCEPTACJI I UŻYTKOWANIA TECHNOLOGII ICT. Przegląd Organizacji. 2015; (11):45-51.

Chicago/Turabian Style

Anna Sołtysik-Piorunkiewicz; Iwona Zdonek. 2015. "ANALIZA INTENCJI KORZYSTANIA Z PORTALU PODATKOWEGO W KONTEKŚCIE UOGÓLNIONEJ TEORII AKCEPTACJI I UŻYTKOWANIA TECHNOLOGII ICT." Przegląd Organizacji , no. 11: 45-51.