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Ingrid Moons
Department of Product Development, Faculty of Design Sciences, University of Antwerp, Ambtmanstraat 1, 2000 Antwerp, Belgium

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Journal article
Published: 25 June 2021 in Sustainability
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Sustainable innovations try to resolve complex challenges related to climate change. Co-creation with diverse stakeholders in innovation networks opens opportunities to successfully develop and implement sustainable innovations. However, collaboration between heterogeneous partners poses challenges at the level of stakeholder relationship management that affect the progress of innovation development. This study’s purpose is to investigate how co-creation processes that develop sustainable and climate-neutral high-tech innovations in the greenhouse horticultural industry should be structured and how stakeholder relationship management affects the progress of innovation development. Design methodology is linked with innovation management literature. A case study observed seven innovation trajectories that developed energy saving and climate-neutral growing techniques in the greenhouse horticultural industry in Flanders (Belgium) and The Netherlands over a period of three years. In-depth interviews (n = 13) were conducted to have the partners reflect on the co-creation process. Results show that co-creation management should focus on team composition, partner alignment and transparent communication about intentions, expectations and role division throughout the process. The initial stages of a co-creation process are crucial for context mapping and creation of team cohesion and do affect the subsequent stages in the process. Besides, in sustainable high-tech contexts, co-creation facilitators are faced with the need for technical knowledge and skills.

ACS Style

Ingrid Moons; Kristien Daems; Lorens Van de Velde. Co-Creation as the Solution to Sustainability Challenges in the Greenhouse Horticultural Industry: The Importance of a Structured Innovation Management Process. Sustainability 2021, 13, 7149 .

AMA Style

Ingrid Moons, Kristien Daems, Lorens Van de Velde. Co-Creation as the Solution to Sustainability Challenges in the Greenhouse Horticultural Industry: The Importance of a Structured Innovation Management Process. Sustainability. 2021; 13 (13):7149.

Chicago/Turabian Style

Ingrid Moons; Kristien Daems; Lorens Van de Velde. 2021. "Co-Creation as the Solution to Sustainability Challenges in the Greenhouse Horticultural Industry: The Importance of a Structured Innovation Management Process." Sustainability 13, no. 13: 7149.

Journal article
Published: 18 February 2021 in Sustainability
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While taking care of the population’s health, hospitals generate mountains of waste, which in turn causes a hazard to the environment of the population. The operating room is responsible for a disproportionately big amount of hospital waste. This research aims to investigate waste creation in the operating room in order to identify design opportunities to support waste reduction according to the circular economy. Eight observations and five expert interviews were conducted in a large sized hospital. The hospital’s waste infrastructure, management, and sterilization department were mapped out. Findings are that washable towels and operation instruments are reused; paper, cardboard, and specific fabric are being recycled; and (non-)hazardous medical waste is being incinerated. Observation results and literature findings are largely comparable, stating that covering sheets of the operation bed, sterile clothing, sterile packaging, and department-specific products are as well the most used and discarded. The research also identified two waste hotspots: the logistical packaging (tertiary, secondary, and primary) of products and incorrect sorting between hazardous and non-hazardous medical waste. Design opportunities include optimization of recycling and increased use of reusables. Reuse is the preferred method, more specifically by exploring the possibilities of reuse of textiles, consumables, and packaging.

ACS Style

Charlotte Harding; Joren Van Loon; Ingrid Moons; Gunter De Win; Els Du Bois. Design Opportunities to Reduce Waste in Operating Rooms. Sustainability 2021, 13, 2207 .

AMA Style

Charlotte Harding, Joren Van Loon, Ingrid Moons, Gunter De Win, Els Du Bois. Design Opportunities to Reduce Waste in Operating Rooms. Sustainability. 2021; 13 (4):2207.

Chicago/Turabian Style

Charlotte Harding; Joren Van Loon; Ingrid Moons; Gunter De Win; Els Du Bois. 2021. "Design Opportunities to Reduce Waste in Operating Rooms." Sustainability 13, no. 4: 2207.

Journal article
Published: 15 July 2020 in Journal of Cleaner Production
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This study investigates the effects of self-ecotourism personality differences on consumer perceptions of actual, ideal and social self-ecotourism congruity. Additionally, we study the effects of actual, ideal and social self-ecotourism congruity on the willingness to pay more for ecotourism. Finally, our study explores to what extent demographic variables moderate the effect of self-ecotourism personality differences on consumer perceptions of self-ecotourism congruity and of self-ecotourism congruity on the willingness to pay more for ecotourism. This moderated mediation model is tested in a sample of 1041 adult consumers from the Dutch-speaking part of Belgium (Flanders), and the data are analyzed with multi-group structural equation modelling. The results show that the more ecotourism is perceived to have a stronger responsible, emotional and, to a certain extent active, personality than a respondent’s personality, the more ecotourism is considered by that person as congruent with the actual, ideal and/or social self. In turn, actual, ideal and social self-ecotourism congruity increase the willingness to pay more for ecotourism. Demographic factors, particularly gender and level of income, significantly moderate this process. Contributions to self-congruity theory and the role of individual and brand personality are offered, as well as managerial implications for branding and promoting ecotourism.

ACS Style

Ingrid Moons; Patrick De Pelsmacker; Camilla Barbarossa. Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium. Journal of Cleaner Production 2020, 272, 122866 .

AMA Style

Ingrid Moons, Patrick De Pelsmacker, Camilla Barbarossa. Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium. Journal of Cleaner Production. 2020; 272 ():122866.

Chicago/Turabian Style

Ingrid Moons; Patrick De Pelsmacker; Camilla Barbarossa. 2020. "Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium." Journal of Cleaner Production 272, no. : 122866.

Journal article
Published: 04 March 2020 in Sustainability
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As designing with recycled materials is becoming indispensable in the context of a circular economy, we argue that understanding how recycled plastics are perceived by stakeholders involved in the front end of the design process, is essential to achieve successful application in practice, beyond the current concept of surrogates according to industry. Based on existing frameworks, 34 experiential scales with semantic opposites were used to evaluate samples of three exemplary recycled plastics by two main industrial stakeholders: 30 material engineers and 30 designers. We describe four analyses: (i) defining experiential material characteristics, (ii) significant differences between the materials, (iii) level of agreement of respondents, and (iv) similarities and differences between designers and engineers. We conclude that the three materials have different perceptual profiles or identities that can initiate future idea generation for high-quality applications. The study illustrates the potential of this evaluation method. We propose that designers can facilitate the valorization and adoption of these undervalued recycled materials, first by industry and ultimately by consumers as well.

ACS Style

Lore Veelaert; Els Du Bois; Ingrid Moons; Patrick De Pelsmacker; Sara Hubo; Kim Ragaert. The Identity of Recycled Plastics: A Vocabulary of Perception. Sustainability 2020, 12, 1953 .

AMA Style

Lore Veelaert, Els Du Bois, Ingrid Moons, Patrick De Pelsmacker, Sara Hubo, Kim Ragaert. The Identity of Recycled Plastics: A Vocabulary of Perception. Sustainability. 2020; 12 (5):1953.

Chicago/Turabian Style

Lore Veelaert; Els Du Bois; Ingrid Moons; Patrick De Pelsmacker; Sara Hubo; Kim Ragaert. 2020. "The Identity of Recycled Plastics: A Vocabulary of Perception." Sustainability 12, no. 5: 1953.

Review article
Published: 03 February 2020 in Materials & Design
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Driven by the competitive market that product designers face today, a growing interest emerges in exploring experiential material qualities to enhance product experience. The maturing of the research area calls for standardization to evolve to more streamlined and systematic approaches to conduct characterization experiments. To this aim, we conducted a literature review on 64 cases of experiential characterization studies in the materials and design domain. In this paper, we summarize the current state of the art, formulate an overview to facilitate systematic studies to explore experiential qualities of materials, and identify gaps or opportunities for further research. The presented learnings shed light on the following aspects used in materials experience studies: (i) variables, (ii) stimuli, (iii) interaction modalities, (iv) experimental set-up, (v) methods employed in the conducted studies, and (vi) respondents. Two important gaps were identified with regard to the physical material representations in an abstract form as a critical element for multimodal material characterization experiments, and to an integration of extensive user aspects beyond demographic variables to facilitate consumer segmentation. Additional future research suggestions were formulated, concerning within-material-class comparisons, complementary methods and experimental set-up, and the temporality of materials experience.

ACS Style

Lore Veelaert; Els Du Bois; Ingrid Moons; Elvin Karana. Experiential characterization of materials in product design: A literature review. Materials & Design 2020, 190, 108543 .

AMA Style

Lore Veelaert, Els Du Bois, Ingrid Moons, Elvin Karana. Experiential characterization of materials in product design: A literature review. Materials & Design. 2020; 190 ():108543.

Chicago/Turabian Style

Lore Veelaert; Els Du Bois; Ingrid Moons; Elvin Karana. 2020. "Experiential characterization of materials in product design: A literature review." Materials & Design 190, no. : 108543.

Journal article
Published: 17 June 2019 in Young Consumers
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Purpose The purpose of this study is to explore the effect of personalization of advertising and adding an advertising cue to advertisements on Facebook, on 9-to-13-year-old children’s awareness of selling intent, attitude towards the advertisement (Aad) and word-of-mouth (WOM) intention. Design/methodology/approach A 2 (personalized ad vs non-personalized ad) × 2 (advertising cue vs no advertising cue) between-subjects design was tested among 167 Belgian children aged 9-13 by means of an in-class online experiment. Findings Personalization combined with an advertising cue increases the awareness of selling intent but influences neither Aad nor WOM intention. Awareness of selling intent does not affect WOM intention. Personalization does not increase Aad. Aad has a positive effect on WOM intention. Research limitations/implications Implementing a clear advertising cue enhances children’s awareness of selling intent of personalized advertising but does not affect behavioral intention. Public policy, the advertising community and the educational system should take these insights into account when developing regulations, ethical advertisements and educational packages to improve children’s understanding and responses to contemporary advertising formats. Originality/value The study is the first one to investigate the joint effect of advertising personalization and an advertising cue on awareness of selling intent and on evaluative and behavioral responses of children. Additionally, the role of Aad and awareness of selling intent for the development of WOM intention is explored.

ACS Style

Kristien Daems; Freya De Keyzer; Patrick De Pelsmacker; Ingrid Moons. Personalized and cued advertising aimed at children. Young Consumers 2019, 20, 1 .

AMA Style

Kristien Daems, Freya De Keyzer, Patrick De Pelsmacker, Ingrid Moons. Personalized and cued advertising aimed at children. Young Consumers. 2019; 20 (2):1.

Chicago/Turabian Style

Kristien Daems; Freya De Keyzer; Patrick De Pelsmacker; Ingrid Moons. 2019. "Personalized and cued advertising aimed at children." Young Consumers 20, no. 2: 1.

Journal article
Published: 28 May 2019 in Computers in Human Behavior
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Contemporary online advertising is characterized by the integration of advertising in other content and brand interactivity. Integrated advertising embeds a persuasive message into informative or entertaining content. Brand interactivity refers to interactions consumers have with brands in advertising messages. A two (integration vs. no integration) x two (brand interactivity vs. no brand interactivity) between subjects experiment (n = 576) examines the effect of online advertising’s brand interactivity and its integration in other content on young teenagers’ (11-14 years) brand memory, awareness of selling intent, critical processing, brand attitude, and their personal information sharing. Brand interactivity has a positive effect on memory, awareness of selling intent, brand attitude and personal information sharing. Integration of advertising in other content has a negative effect on memory, but has no effect on awareness of selling intent, brand attitude and personal information sharing. Surprisingly, awareness of selling intent leads to less critical processing. The main contribution of the study is that it disentangles the effects of brand interactivity and message integration in contemporary advertising formats, and suggests adaptations to well-known theories, such as the Affect Transfer Mechanism and the Persuasion Knowledge Model, in the context of young teenagers’ responses to these formats.

ACS Style

Kristien Daems; Patrick De Pelsmacker; Ingrid Moons. The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing. Computers in Human Behavior 2019, 99, 245 -259.

AMA Style

Kristien Daems, Patrick De Pelsmacker, Ingrid Moons. The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing. Computers in Human Behavior. 2019; 99 ():245-259.

Chicago/Turabian Style

Kristien Daems; Patrick De Pelsmacker; Ingrid Moons. 2019. "The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing." Computers in Human Behavior 99, no. : 245-259.

Journal article
Published: 24 May 2018 in Ecological Economics
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Microalgae-based food is a source of proteins that, in comparison to meat, offers significant environmental and health-related benefits. A successful market introduction largely depends on consumer acceptance of this food. The current study investigates the motivational drivers and barriers of the adoption of Spirulina (a specific type of micro-alga)-enhanced food. By means of two qualitative studies and a quantitative survey with 1325 Belgian participants, early adopter consumer segments of Spirulina-enhanced food are identified (sporting individuals, vegetarians and foodies), and compared with a contrast group (life enjoyers). The motivational drivers and barriers to the adoption of eco-friendly Spirulina-enhanced food across the identified consumer segments is assessed. The results show that health consciousness and the willingness to compromise on taste are major motivational drivers of the adoption intention for sporting individuals, vegetarians and foodies. Neophobia only has a negative effect on this adoption intention for the foodies, while it does not play a role for sporting individuals and vegetarians. Neither food involvement nor environmental concern is a significant driver of Spirulina-enhanced food adoption intention. Implications for marketers and for policy makers are proposed.

ACS Style

Ingrid Moons; Camilla Barbarossa; Patrick De Pelsmacker. The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments. Ecological Economics 2018, 151, 151 -161.

AMA Style

Ingrid Moons, Camilla Barbarossa, Patrick De Pelsmacker. The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments. Ecological Economics. 2018; 151 ():151-161.

Chicago/Turabian Style

Ingrid Moons; Camilla Barbarossa; Patrick De Pelsmacker. 2018. "The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments." Ecological Economics 151, no. : 151-161.

Journal article
Published: 14 May 2018 in International Marketing Review
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The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame attributions and/or attitudes toward a company’s products when a company is involved in a product-harm crisis. Study 1 (n=883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently affect blame attributions and evaluative responses. Study 2 (n=1,640) replicates Study 1’s findings, and it also investigates how consumer ethnocentrism, animosity toward a country, and product category characteristics moderate the hypothesized COO’s effects. COO competence leads to more favorable attitudes toward the involved company’s products. This effect increases when the company sells high-involvement or utilitarian products. COO warmth leads to more favorable attitudes toward the involved company’s products directly as well as indirectly by diminishing blame attributions. These effects increase when consumers are highly ethnocentric, or the animosity toward a foreign country is high. This paper frames the investigation of COO stereotypes in a new theoretical and empirical setting, specifically, a product-harm crisis. It demonstrates that consumers differently evaluate a potential wrongdoing company and its harmful products in a product-harm crisis based on their perceptions of a company’s COO competence and warmth. Finally, it defines the moderating effects of individual, consumer-country-related and product characteristics on the hypothesized COO effects.

ACS Style

Camilla Barbarossa; Patrick De Pelsmacker; Ingrid Moons. Effects of country-of-origin stereotypes on consumer responses to product-harm crises. International Marketing Review 2018, 35, 362 -389.

AMA Style

Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons. Effects of country-of-origin stereotypes on consumer responses to product-harm crises. International Marketing Review. 2018; 35 (3):362-389.

Chicago/Turabian Style

Camilla Barbarossa; Patrick De Pelsmacker; Ingrid Moons. 2018. "Effects of country-of-origin stereotypes on consumer responses to product-harm crises." International Marketing Review 35, no. 3: 362-389.

Journal article
Published: 01 October 2017 in Ecological Economics
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Personal values, green self-identity and ethical motives have been widely studied as important, but mostly separate, predictors of pro-environmental behaviors. Scholars call for more research on the combined effects of these variables, to explain pro-environmental behavior. In this regard, this study presents a model of electric car adoption intention, in which personal values determine green self-identity, which in turn influences consumer intention to adopt electric cars directly and also indirectly via ethical motives of ecological care and moral obligation. Second, this work explores how personal values moderate the relationships between green self-identity, ecological care, moral obligation and electric car adoption intention. Data were collected through a survey in a sample of 2005 car drivers residing in Belgium, Denmark and Italy. Results confirm that four value domains (i.e., self-transcendence, self-enhancement, openness-to-change and conservation) influence green self-identity, which in turn determines consumer intention to adopt electric cars both directly and indirectly via ecological care and moral obligation motivations. Furthermore, consumers who find self-transcendent and openness-to-change values important tend to express their green self-identity directly into intentions and through moral obligation evaluations. Conversely, individuals who find self-enhancement values important express their green self-identity directly into intentions, while they take the ecological and moral considerations to behave green less into account. Finally, consumers who find conservation values important translate their green self-identity less into intentions to adopt electric cars, and tend to consider less the ecological and moral aspects of consumption choices. (C) 2017 Elsevier B.V. All rights reserved

ACS Style

Camilla Barbarossa; Patrick De Pelsmacker; Ingrid Moons. Personal Values, Green Self-identity and Electric Car Adoption. Ecological Economics 2017, 140, 190 -200.

AMA Style

Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons. Personal Values, Green Self-identity and Electric Car Adoption. Ecological Economics. 2017; 140 ():190-200.

Chicago/Turabian Style

Camilla Barbarossa; Patrick De Pelsmacker; Ingrid Moons. 2017. "Personal Values, Green Self-identity and Electric Car Adoption." Ecological Economics 140, no. : 190-200.

Journal article
Published: 18 April 2017 in Young Consumers
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Purpose This study aims to explore which media 9- and 10-year-old children and 12- and 13-year-old teenagers encounter and which campaign elements (media, spokesperson, appeal and message) are most appreciated by these target groups in awareness campaigns to raise their advertising literacy. Design/methodology/approach The study applies a methodology that is commonly used in design sciences to the field of advertising. Co-creation workshops with minors and professionals are used for the development of awareness campaign stimuli. In the first study, four co-creation workshops with 19 children (11 girls and 8 boys) of the fourth grade and four co-creation workshops with 16 teenagers (10 girls and 6 boys) of the seventh grade were organised. In the second study, nine professionals who work for and/or with minors or have experience in product design or marketing participated in a co-creation workshop. Findings Children are best approached though traditional media, whereas social media are used best to reach teenagers. Children prefer cartoons, whereas the results for the most appealing spokesperson in teenagers are mixed. Humoristic campaigns with a short message are preferred by both target groups. Research limitations/implications The results offer implications for practice and public policy with respect to awareness campaign building and social media marketing campaigns targeted at children and teenagers. To further corroborate the findings of this study, more pupils from different schools and different age groups should be studied. Moreover, the method used in this study can be applied in future research on awareness campaigns aimed at minors for other causes. Originality/value The methodological contribution of the study is the application of co-creation tools and techniques on the development of advertising campaigns for minors.

ACS Style

Kristien Daems; Ingrid Moons; Patrick De Pelsmacker. Co-creating advertising literacy awareness campaigns for minors. Young Consumers 2017, 18, 54 -69.

AMA Style

Kristien Daems, Ingrid Moons, Patrick De Pelsmacker. Co-creating advertising literacy awareness campaigns for minors. Young Consumers. 2017; 18 (1):54-69.

Chicago/Turabian Style

Kristien Daems; Ingrid Moons; Patrick De Pelsmacker. 2017. "Co-creating advertising literacy awareness campaigns for minors." Young Consumers 18, no. 1: 54-69.

Journal article
Published: 01 October 2016 in Food Quality and Preference
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Food safety scandals are recurring events in the food industry worldwide and companies are not immune to these incidents. However, there is a paucity of studies that examine how consumers evaluate and respond to brands involved in food crises and how consumers’ prejudicial views about brands may bias these responses. Following attribution theory, the current study analyzes the psychological mechanisms through which consumers form judgments about a brand’s culpability in the aftermath of a food safety scandal. Furthermore, this study assesses how the dimensions of a brand’s country-of-origin (perceived competence and perceived warmth) affect the mechanism of blame attribution. A real food crisis, the 2013 European horsemeat adulteration scandal, provides the framework for an experimental study with 816 Italian consumers. The results show that perceived country-of-origin warmth diminishes consumers’ perceptions of internal locus, stability, and controllability of the food incident, thus decreasing consumers’ attributions of blame toward the faulty brand. Perceived competence increases consumers’ perceptions of the controllability of the harmful behavior which leads to higher attributions of blame. Higher blame attribution leads to lower intentions to buy the brand in the future. Furthermore, when consumers perceive the food scandal as highly severe and when they are highly ethnocentric, perceived competence diminishes consumers’ perceptions of internal locus and stability of the food incident. The theoretical contribution of the study and practical implications for food brand managers are addressed.

ACS Style

Camilla Barbarossa; Patrick De Pelsmacker; Ingrid Moons; Alberto Marcati. The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration. Food Quality and Preference 2016, 53, 71 -83.

AMA Style

Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons, Alberto Marcati. The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration. Food Quality and Preference. 2016; 53 ():71-83.

Chicago/Turabian Style

Camilla Barbarossa; Patrick De Pelsmacker; Ingrid Moons; Alberto Marcati. 2016. "The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration." Food Quality and Preference 53, no. : 71-83.

Journal article
Published: 09 September 2015 in Sustainability
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In two representative Belgian samples, by means of an online survey, we investigate the effect of self-brand personality differences on car brand evaluation, the evaluation of an eco-friendly branded electric car extension and the evaluation of car brands after electric extension. We show that self-brand personality differences influence the attitude towards car brands. The relative importance of personality dimensions that drive extension judgment and parent brand attitudes after electric extension is different from that of brand evaluation without extension. More particularly, perceptions of a brand being more responsible than one’s self is a much more important driver of brand evaluation after electric extension than without extension. Car personality characteristics, such as activity and sophistication, drive brand evaluations before, as well as after electric extension. These effects are moderated by brand ownership in that the relative importance of brand personality dimensions is different for brand owners than for consumers who do not own a specific brand. Car manufacturers can fine-tune their marketing approach when launching eco-friendly extensions, taking into account that, in this context, partly different self-brand personality fit considerations are used by consumers than for car brands without electric extension.

ACS Style

Ingrid Moons; Patrick De Pelsmacker. Self-Brand Personality Differences and Attitudes towards Electric Cars. Sustainability 2015, 7, 12322 -12339.

AMA Style

Ingrid Moons, Patrick De Pelsmacker. Self-Brand Personality Differences and Attitudes towards Electric Cars. Sustainability. 2015; 7 (9):12322-12339.

Chicago/Turabian Style

Ingrid Moons; Patrick De Pelsmacker. 2015. "Self-Brand Personality Differences and Attitudes towards Electric Cars." Sustainability 7, no. 9: 12322-12339.

Book chapter
Published: 08 September 2015 in Advances in Advertising Research (Vol. VI)
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Electric cars may be an environmentally-friendly answer to the ecological consequences of personal mobility. Large car brands are preparing to launch an electric car in the near future or they just did (Renault, Opel, Nissan, BMW). A brand is a portfolio of meanings and associations (Guzman et al., 2006). Cars are branded products that evoke all kinds of associations, functional as well as symbolic. Symbolic associations, such as brand personality and brand experience, are major components of brand identity and brand image (Biel, 1993; Kapferer, 2008; De Pelsmacker et al., 2007; Brakus et al., 2009).

ACS Style

Ingrid Moons; Dr. Patrick De Pelsmacker. The Effect of Evoked Feelings and Cognitions, Parent Brand Fit, Experiences and Brand Personality on the Adoption Intention of Branded Electric Cars for Early and Late Adopter Segments. Advances in Advertising Research (Vol. VI) 2015, 395 -406.

AMA Style

Ingrid Moons, Dr. Patrick De Pelsmacker. The Effect of Evoked Feelings and Cognitions, Parent Brand Fit, Experiences and Brand Personality on the Adoption Intention of Branded Electric Cars for Early and Late Adopter Segments. Advances in Advertising Research (Vol. VI). 2015; ():395-406.

Chicago/Turabian Style

Ingrid Moons; Dr. Patrick De Pelsmacker. 2015. "The Effect of Evoked Feelings and Cognitions, Parent Brand Fit, Experiences and Brand Personality on the Adoption Intention of Branded Electric Cars for Early and Late Adopter Segments." Advances in Advertising Research (Vol. VI) , no. : 395-406.

Journal article
Published: 20 May 2015 in Sustainability
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An Extended Decomposed Theory of Planned Behaviour (DTPB) is developed that integrates emotions towards car driving and electric cars as well as car driving habits of the DTPB, and is empirically validated in a Belgian sample (n = 1023). Multi-group comparisons explore how the determinants of usage intention are different between groups of consumers differing in environmentally-friendly behaviour, environmental concern, innovativeness and personal values. Besides attitudes, media, perceived complexity, compatibility and relative advantage, emotions towards the electric car and reflective emotions towards car driving have a strong effect on usage intention. Car driving habits and perceived behavioural control (facilitators and constraints) do not substantially affect usage intention. Only people differing in personal values show a different motivational structure for a number of important drivers of usage intention.

ACS Style

Ingrid Moons; Patrick De Pelsmacker. An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison. Sustainability 2015, 7, 6212 -6245.

AMA Style

Ingrid Moons, Patrick De Pelsmacker. An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison. Sustainability. 2015; 7 (5):6212-6245.

Chicago/Turabian Style

Ingrid Moons; Patrick De Pelsmacker. 2015. "An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison." Sustainability 7, no. 5: 6212-6245.