Claudia Seabra

Prof. Dr. Claudia Seabra

Department in Tourism, Universidade de Coimbra
orcid

Research Focus & Metrics

Academic Career Length

20Years (2007-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 June 2013 in Tourism Management
Verified
Journal Article
Closed access
Claudia SeabraClaudia Seabra
Claudia Seabra
SDSara Dolnicar
Sara Dolnicar
José Luís AbrantesJosé Luís Abrantes
José Luís Abrantes
Elisabeth KastenholzElisabeth Kastenholz
Elisabeth Kastenholz

1 January 2020 in Annals of Tourism Research
Verified
Journal Article
Closed access
Claudia SeabraClaudia Seabra
Claudia Seabra
PRPedro M. Nogueira Reis
Pedro M. Nogueira Reis
José Luís AbrantesJosé Luís Abrantes
José Luís Abrantes

1 September 2007 in Journal of Business Research
Verified
Journal Article
Closed access
José Luís AbrantesJosé Luís Abrantes
José Luís Abrantes
Claudia SeabraClaudia Seabra
Claudia Seabra
LLLuís Filipe Lages
Luís Filipe Lages

19 July 2013 in European Journal of Marketing
Verified
Journal Article
Closed access
José Luís AbrantesJosé Luís Abrantes
José Luís Abrantes
Claudia SeabraClaudia Seabra
Claudia Seabra
CLCristiana Raquel Lages
Cristiana Raquel Lages
CJChanaka Jayawardhena
Chanaka Jayawardhena
Purpose: The purpose of this study is to address a recent call for additional research on electronic word‐of‐mouth (eWOM). In response to this call, this study draws on the social network paradigm and the uses and gratification theory (UGT) to propose and empirically test a conceptual framework of key drivers of two types of eWOM, namely in‐group and out‐of‐group.Design/methodology/approach: The proposed model, which examines the impact of usage motivations on eWOM in‐group and eWOM out‐of‐group, is tested in a sample of 302 internet users in Portugal.Findings: Results from the survey show that the different drivers (i.e. mood‐enhancement, escapism, experiential learning and social interaction) vary in terms of their impact on the two different types of eWOM. Surprisingly, while results show a positive relationship between experiential learning and eWOM out‐of‐group, no relationship is found between experiential learning and eWOM in‐group.Research limitations/implications: This is the first study investigating the drivers of both eWOM in‐group and eWOM out‐of‐group. Additional research in this area will contribute to the development of a general theory of eWOM.Practical implications: By understanding the drivers of different eWOM types, this study provides guidance to marketing managers on how to allocate resources more efficiently in order to achieve the company's strategic objectives.Originality/value: No published study has investigated the determinants of these two types of eWOM. This is the first study offering empirical considerations of how the various drivers differentially impact eWOM in‐group and eWOM out‐of‐group.

21 July 2014 in Journal of Marketing Management
Verified
Journal Article
Closed access
Claudia SeabraClaudia Seabra
Claudia Seabra
José Luís AbrantesJosé Luís Abrantes
José Luís Abrantes
Elisabeth KastenholzElisabeth Kastenholz
Elisabeth Kastenholz
Using a sample of 600 international tourists travelling in Portugal, Spain and Italy, this study identifies key issues related with terrorism, risk perception, involvement and safety concerns of international tourists. A structural equation model reveals that tourists are motivated to acquire information about terrorism in the media, revealing attention to and interest in news regarding this topic, which in turn influences directly their risk perception. This risk perception influences directly the tourist’s involvement in trip planning, specifically information seeking before and during the trip. Tourists’ risk perception and involvement finally influences their safety concern. Discussion centres on the implications of this model for both theory and tourism management strategies. Last, recommendations are proposed to tourism service and destination managers and promoters regarding ways to deal with terrorism and tourists’ safety concerns.

16 July 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
Claudia SeabraClaudia Seabra
Claudia Seabra
KBKetan Bhatt
Ketan Bhatt
The COVID-19 pandemic has wreaked havoc on the tourism industry like never before, resulting in massive losses of revenue and jobs around the world. Accordingly, the pandemic exacerbated the already existing sustainability challenges of the tourism industry. However, there is also a positive side of the pandemic which is often overlooked by international scholarship. Thus, the present study aims to review the extant literature in the area of COVID-19 and the tourism industry’s sustainability and resilience in future crises. Through a synthesis of secondary data, it was possible to bring attention to the negative as well as the positive effects of COVID-19 on the global tourism industry. This article contributed to a better understanding of the positive side of the pandemic in terms of rethinking, resetting, and redefining the industry in a more sustainable way. The study lays out a conceptual framework for tourism managers and destination planners to identify the pandemic as an opportunity and adopt sustainable solutions to deal with the post-pandemic challenges, thereby developing more sustainable and resilient tourism businesses and destinations.