This chapter provides an overview of the market for essential oils and describes its fundamental regulation in the European Union (EU). Both processes and trends in essential oils production, trade, and consumption are analysed. Growth of the market stems from consumer interest in ‘naturals’ associated with health. The market is also attractive to subsistence farmers of developing countries as the raw materials (plants and plant parts), for essential olis are generally obtained from small farms. In the EU, product categories operate under specific regulations to enhance product quality and to maintain market homogeneity and consumer protection. This chapter focuses on EU legislation of general interest to the essential oils industry and regulations inherent to flavourings for food, cosmetics, and additives for animal nutrition.

The medicinal and aromatic plant (MAP) sector in Italy is a niche sector that is growing in terms of both primary production and consumption. These products seem to be important to address several global challenges, including climate change, biodiversity conservation, drought solutions, product diversification, product innovations, and the development of rural areas (rural tourism in primis). This study utilised the Delphi method to identify key factors and possible strategies that could be adopted for the future (the next 3–5 years) of the national MAP supply chain. The research involved the collaboration of 26 experts. Individual interviews, based on a semi-structured questionnaire, were carried out during the first round of the study. The information and the collected data were then analysed and depicted in a mental map. The Italian MAP sector suffers from competition from lower-cost imported products. Despite this, the experts predicted an expansion of the MAP sector regarding aromatic herbs and certain derivative products, such as dietary supplements, biocides, and essential oils. The experts anticipated the need to increase the adoption of digital innovations, of developing agreements among the actors of the supply chain, and of investing in the training of supply chain actors.

Saffron (Crocus sativus L.), a perennial plant of the Iridaceae family, which is also known as “red gold”, is one of the most expensive spices throughout the world. Originally, it was mainly used as a condiment and natural dye for food, and as a medicinal plant in folk medicine. Its cultivation is characterized by an extensive use of labor, since most of the crop management techniques (e.g., sowing, weeding, flower picking, and stigma separation) are performed manually. The aim of this work is to investigate how the adoption of sustainable cultivation techniques could improve the profitability of saffron at the primary level. Thus, economic and technical data were collected directly on a farm in a marginal area in Northwestern Italy, in order to compare the productivity and profitability of traditional and innovative cultivation techniques. The effect of sustainable practices, such as the use of beneficial microorganisms, that is, arbuscular mycorrhizal fungi (AMF), on the productivity of saffron was considered. In a previous work, AMF inoculation with Rhizophagus intraradices and Funneliformis mosseae led to an increase in the flower and saffron spice yields, compared to uninoculated controls. The profitability of the saffron (including tepals, its by-product) considered in our case study, expressed as economic profit (pure profit), was found to be slightly negative for the traditional cultivation method (without the use of AMF) and also, albeit to a lesser extent, for the innovative technology (with the use of AMF). This slightly negative result is mainly due to the implicit cost of family labor for both the traditional and innovative cultivation techniques. The results of our study can be considered a further step in favor of the use of cultivation techniques that improve crop productivity and, at the same time, are sustainable. They also support the spread of minor crops, which, nevertheless, are important to maintain agricultural activities in marginal territories.

The goal of this study is to inform those potentially interested (researchers, farmers, industry and public bodies) in the medicinal and aromatic properties, and profitability of Perilla frutescens (L.) Britton (Lamiaceae). Perilla, a medicinal and edible plant of Asian origin, was recently introduced to the Piedmont Region in the northwest of Italy. P. frutescens is commonly known for its anti-allergic, anti-tumor, and antioxidant properties. It is also widely used as human food. We collected a variety of data on Perilla crops in the Piedmont Region, including: agricultural practices, crop profitability, and its value as a bee plant. Our results suggest that ease of cultivation, approximate break-even economics, medicinal claims, and value for bees all contribute to make Perilla of economic interest in Italy.

Despite the economic importance of Protected Designation of Origin (PDO) cheeses in Italy, little research has examined how label attributes affect price premiums. For Italian cheese producers, especially those investing in PDO certification, understanding which attributes generate premiums is crucial for sustainable business strategies. This study examined attributes displayed on 420 validated cheese labels collected across Italy in 2022, focusing on hard cheese, fresh soft cheese, and string cheese. A content analysis was conducted to identify and categorize the attributes displayed on cheese labels. Following this, the hedonic pricing method, supported by multiple linear regression analysis, was used to assess the impact of these attributes—along with brand and distribution channel—on product pricing. Our findings reveal that sustainability attributes show particularly strong effects on price premiums. PDO certification generates significant premiums prominently for hard and fresh soft cheeses, cow breed information for string cheese, while specialized retail channels create higher prices for fresh soft and string cheeses. While brand–price relationships are heterogeneous, the study provides evidence of their impact. These insights enable cheese producers, marketers, and retailers to strategically prioritize product attributes, optimize distribution channels, and make informed decisions about brand positioning to maximize value in competitive cheese markets.