University Professor at the University of Rey Juan Carlos in the Department of Business Economics in the Marketing and Market Research area. Doctorate from the University of Rey Juan Carlos. Member of the European Academy of Management and Business Economics (AEDEM). His papers have been published as book chapters in Editorials with recognized international prestige (ESIC), as well as in journals that occupy prominent positions in various categories of the JCR Social Science Edition or SJR of Scopus (European Research on Management and Business Economics, Corporate Social Responsibility, and Environmental Management, Cuadernos de Gestión)