Christina Kleisiari is a PostDoc researcher working as a full-time member in the Agricultural Economics and Consumer Behaviour laboratory of the University of Thessaly. Her doctoral research focuses on «Assessing the consumers’ decision-making process under the Farm to Fork integrated dimension» using different methodological approaches. In her research, she examines factors influencing consumer attitudes concerning their socioeconomic characteristics, with a primary emphasis on their demands to develop appropriate promotional mixes that are dynamic and constantly adaptable to the changing needs of modern society.