Annabeth Aagaard is the co-founder and director of the Interdisciplinary Centre for Digital Business Development, and an Associate Professor at Aarhus University, Department of Business Development and Technology, Denmark. She has a total of 25 years of experience working with business development and innovation as a manager (LEGO, Telenor & Atea), as a strategic advisor for Top100 Danish companies and as researcher and Associate professor with a PhD in Pharmaceutical front-end innovation. Her research is focused on digital and sustainable business development, ecosystems and innovation management. She has authored and co-authored fifteen textbooks and 200+ public and scientific papers in journals like Journal of Product Innovation Management and Journal of Cleaner Production, etc. She is heavily involved in research projects in the areas of sustainable and digital transformation sponsored by H2020 and industrial foundations and acts as a public speaker and strategic advisor to industry on digital and sustainability topics.