Research on green identity work has so far concentrated on sustainability managers and/or top-management actors. How lower-level green employees cope with identity tensions at work is, as yet, under-researched. The paper uses an identity work perspective and a qualitative empirical study to identify four strategies that lower-level employees use in negotiating and enacting their green identities at work. Contrary to expectations, lower-level green employees engage substantially in job crafting as a form of identity work despite their limited discretion. In addition, the study demonstrates that lower-level green employees make use of identity work strategies that uphold rather than diminish perceived misalignment between their green identities and their job context.

The Corona pandemic has accelerated the growing trend for organizations to adopt so-called new ways of working, including practices such as conducting meetings and teachings through video conferenc...