Do news media increasingly portray a distorted world image when reporting menace? The purpose of this study is to investigate how media attention for negative incidents evolves over time and how this relates to real-world trends and public responses. A longitudinal content analysis (1991–2015) of media coverage of aviation incidents is used to provide a systematic investigation into the trends of media attention related to real-world data. Results show that while the total number of aviation incidents declined across time, relative media attention increased. Time series analysis revealed that media attention for these negative incidents was negatively associated with shifts in public responses—i.e. air travel behavior—whereas real-world statistics on aviation incidents did not seem to explain variation in public behavior. Moreover, when exploring the variation in the coverage of media attention, increasing presence of mediatization facets was observed as a potential explanation for the over-time rise in disproportional attention to negative news. In conclusion, news media may have a blind spot for progression and a distorted media reality can be a predictor of public responses instead of reality itself.

Is strategic communication becoming an established discipline of practice across Europe? Is it in turn becoming institutionalized? And do we mean establishing a renowned practice at the heart of organizational operation? This article aims to address these questions while paying attention to the negative implications some of the terminology has in the English language. Institution is also the label given to prisons, hospitals and other physical structures that are used in society to organize and control groups of people. The article finds evidence that communication managers are not frustrated "inmates" but rather liberated and respected practitioners who are establishing themselves as permanent and necessary fixtures within the organizational infrastructure. As a consequence these practitioners and departments are becoming entwined parts of the organization and therefore institutionalized. Evidence is presented from data collected from 37 European countries from a sample of over 1,500 communication managers

The strategic orientation of European communication professionals was one of the focal points of the European Communication Monitor (ECM) 2010, an annual survey among European communication professionals. In the context of the European way of doing business with the typical dialogical stakeholder approach, strategic versus instrumental action and the reflective dimension of communication that has been found in Europe, the strategic orientation of European professionals is assessed. A so-called strategic orientation index was constructed consisting of the professional role enactment of communication managers, the use of inbound strategic activities, the use of strategies and plans and the use of evaluation and controlling tools in the organization. The results show that there is a considerable strategic orientation of communication professionals in Europe. Professionals in Northern and Eastern Europe score highest on the strategic orientation index. Western European professionals score significantly lower than their colleagues in the North and in the East.

Health issues and medical science receive a lot of attention on television. Of all the sciences, the European public is most interested in medicine, and the public uses television as their main source of information on science. There has been hardly any empirical research, however, into the historical development of the representation of medical science on television. The development of medical television was explored by carrying out a content analysis of Dutch non-fiction medical television programs spanning a period of 40 years. The speaking time allotted to experts has decreased over the years, while that allotted to laypeople has increased. We are seeing fewer references to sources and science and more expression of emotion and tension. The results suggest three periods of medical television: a scientific, a journalistic and a lay period. Medical television in 2000 shows a personified picture of patients against an instrumentalized and symbolized medical backdrop.

Science forms an integral part of our daily lives and plays an important role in democratic deliberation and decision making. One would expect this omnipresence of science to be reflected in television news programs in public broadcasting because of its responsibility to preserve the diversity and openness of the media. For this study, a representative sample of six Western European news programs was analyzed. The results show that science has a marginal presence and that “science news” is about technology or the natural sciences. In national, foreign, or economic news items, “embedded” scientists rarely comment on the issue at hand.