Muhamad Azrin Nazri

Dr. Muhamad Azrin Nazri

Universiti Sains Islam Malaysia (USIM)

Research Focus & Metrics

Academic Career Length

20Years (2007-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 January 2016 in Jurnal Pengurusan
Verified
Journal Article
Closed access
PDF file
NONor Asiah Omar
Nor Asiah Omar
HAHasnan Md Aris
Hasnan Md Aris
MNMuhamad Azrin Nazri
Muhamad Azrin Nazri
The Effect of Entrepreneurial Orientation, Innovation Capability and Knowledge Creation on Firm Performance: A Perspective on Small Scale Entrepreneurs

9 June 2011 in Journal of Business Economics and Management
Verified
Journal Article
Open access
NONor Asiah Omar
Nor Asiah Omar
SASyed Shah Alam
Syed Shah Alam
NANorzalita Abdul Aziz
Norzalita Abdul Aziz
MNMuhamad Azrin Nazri
Muhamad Azrin Nazri
This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity theories. The structural equation model that assessed the relationship between the proposed variables was tested using AMOS 6.0. The findings revealed that perceived equity and perceived value of the loyalty program significantly influence program satisfaction and trust. Program trust was the most important predictor of store loyalty. Limitations of the study and recommendations for future research are discussed. Santrauka Autoriai analizuoja Malaizijoje paplitusias mažmeninės prekybos programas, t. y. jų vertę, patrauklumą, pasitikėjimą programa ir lojalumą. Tyrime dalyvavo 400 respondentų. Hipotezės buvo pagrįstos socialinių mainų ir lygybės teorijomis. Sudarytas struktūrinis modelis vertina siūlomų rodiklių ir jų variacijų santykinę priklausomybę naudojant AMOS 6.0. Gauti rezultatai parodė, kad tiek nuosavo kapitalo, tiek siūlomos programos lojalumas turi įtakos programos pasitenkinimo ir pasitikėjimo lygiui. Pasitikėjimas programa buvo vienas svarbiausių veiksnių vertinant vartotojų lojalumą.

13 November 2017 in Journal of Islamic Marketing
Verified
Journal Article
Closed access
NONor Asiah Omar
Nor Asiah Omar
ZZZuraidah Zainol
Zuraidah Zainol
CTChan Kuan Thye
Chan Kuan Thye
NNNordiana Ahmad Nordin
Nordiana Ahmad Nordin
MNMuhamad Azrin Nazri
Muhamad Azrin Nazri
Purpose: Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity of violation on halal directly impact negative consumer behavior (avoidance, boycott and revenge), and its moderating effect on the relationship between trust recovery and avoidance, boycott and revenge.Design/methodology/approach: In total, 212 questionnaires were distributed amongst customers who were aware and/or had experienced the violation of a halal product in Klang Valley, Malaysia – each of whom were selected using convenience sampling methods. Data were analyzed using descriptive statistics and structural equation modelling techniques, were partial least squares (PLS) software was used to measure the direct and indirect relationships between the variables.Findings: The results of this investigation showed that trust recovery and negative consumer behavior are negatively related; severity is positively related to avoidance, boycott and revenge; and severity moderates the relationship between trust recovery and avoidance.Research limitations/implications: Empirically, it was found that severity and trust recovery are a significant component that influence negative consumption behavior. This study has significant implications alongside research implications despite some limitations.Practical implications: In a severe violation case, a company needs to ensure that the strategy to fix the problem is genuine and trustworthy, as consumer trust on the recovery action by company is significance to influence customer avoidance in consuming the company’s product.Originality/value: The uniqueness of this study exists in the fact that it is the first known one to concentrate on halal violation and examine the moderating effect of severity of halal violation on the relationship between trust recovery and negative consumer behaviors (avoidance, boycott and revenge).

9 October 2020 in Sustainability
Verified
Journal Article
Open access
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MNMuhamad Azrin Nazri
Muhamad Azrin Nazri
NONor Asiah Omar
Nor Asiah Omar
Aini AmanAini Aman
Aini Aman
AAAbu Hanifah Ayob
Abu Hanifah Ayob
NRNur Ainna Ramli
Nur Ainna Ramli
The previous research on the relationship between corporate social responsibility (CSR) and business performance produced mixed findings. Scholars exerted the mixed findings are largely influenced by several factors and contexts where different markets, type of companies, industries, and countries would show different results. On that basis, this study examines how the dimensions of objective environment influence the relationship between CSR dimensions and the business performance of Takaful agencies in Malaysia. Malaysia was chosen as the country because it is among the largest Takaful contributors in the world. Stakeholder and contingency theory are used to analyze the hypothetical relationship between the variables. Questionnaires were distributed to Takaful agency managers who operate their businesses in Kuala Lumpur, Putrajaya, and Selangor state. About 211 of them participated in this study. The empirical findings suggest that economic and ethical activities have a direct influence on Takaful agencies’ business performance. Further results imply that while environmental dynamism influences business performance directly, environmental complexity significantly moderates the relationship between legal, philanthropy, and business performance. This research considered only the direct effect of CSR activities and the moderating effect of environmental dimensions on business performance with only the agency managers’ perspective studied. It adds new insights to the CSR and Takaful literature by revealing the relationship between the dimensions of CSR and business performance in the Takaful context, and sheds light on how governing authorities and Takaful operators should implement the CSR strategy and activities to make the industry successful in Malaysia and around the world, as Takaful businesses are heading towards becoming a global industry.

5 December 2016 in Information Management and Business Review
Verified
Journal Article
Open access
PDF file
MNMuhamad Azrin Nazri
Muhamad Azrin Nazri
HAHaleemath Aroosha
Haleemath Aroosha
NONor Asiah Omar
Nor Asiah Omar
This study aims to examine the predictive effect of enterprise education, perceived social norms, entrepreneurial motivations, perceived structural support and innovativeness on entrepreneurial intention. A total of 150 useable responses were collected among young people living in the capital of Maldives, Male’. A cross-sectional quantitative survey was carried out by using a structured questionnaire. A relevant statistical analytical such as regression analysis was used to test the hypotheses set forth in this study. The descriptive results showed that male respondent is slightly more than female respondent which is consistent with the 2014 census of Maldives showing male population in the country is slightly higher than female. The majority of the respondents participated in this survey are from the age group of 18-22 years old. The main finding of the study showed enterprise education, perceived social norms, entrepreneurial motivations and innovativeness have a positive and significant relationship towards entrepreneurial intention. However, perceived structural support has no significant relationship towards entrepreneurial intention. In this study it was also found that enterprise education was the most significant predictor of entrepreneurial intention followed by entrepreneurial motivation, innovativeness and perceived social norms. This finding makes a considerable contribution to the existing literature on factors influencing entrepreneurial intentions among youth in Maldives. The implication and limitations of the study are also discussed.

30 October 2019 in The South East Asian Journal of Management
Verified
Journal Article
Open access
PDF file
NONor Asiah Omar
Nor Asiah Omar
MNMuhamad Azrin Nazri
Muhamad Azrin Nazri
ZZZuraidah Zainol
Zuraidah Zainol
MAMohd Helmi Ali
Mohd Helmi Ali
SASyed Alam
Syed Alam
"Research Aims: The halal industry has become one of the fastest growing business in the global market. Halal certification provides assurance to all Muslim consumers because it fulfills the Shariah law and follows the concept of halalan-toyyiban. The purpose of this research is to examine the effect of severity of halal violation and CSR on boycott towards the company that involved in halal violation incidents. Design/methodology/approach: In total of 400 questionnaires were distributed amongst customers who were aware and/or had experienced the violation of a halal product. Data were analyzed using structural equation modelling techniques, were partial least squares (PLS) software was used to measure the direct and indirect relationships between the variables. Research Findings: The result of this investigation showed that perceived severity of halal violation is significantly related to consumer boycott. Further results imply that perceived CSR not only contributes negatively to consumer boycott, but also significantly moderates the relationship perceived severity and consumer boycott. Theoretical Contribution/Originality: This study is among the earliest to include CSR from a consumer perspective, particularly in the halal retraction context. Managerial Implication in the South East Asian context: The present study suggests that Halal companies in South East Asian should be proactive in CSR initiatives in order to reduce the negative effect towards company evaluation such as boycott in case if halal violation incidents occur. Research limitation & implications: This study bears several limitations. First, this study employed purposive sampling method and the scope of the study is only limited to the customers who are aware and/or had experienced food halal violation incidents in Klang Valley, Malaysia. Hence, the results may not be able to generalise to other product categories and population."