Bruno A. Lanfranco earned a BS in Agropnomy Engineering (1987) from the Facultad de Agronomía, Universidad de la República Oriental del Uruguay; He also earned a a MSc (2000) and a PhD (2001) in Agricultural and Applied Economics from the College of Agriculture and Environmental Sciences, at the University of Georgia, GA, United States. Currently, he is the leader of the Unidad de Economía Aplicada of the Instituto Nacional de Investigación Agropecuaria (INIA) of Uruguay, in charge of the economic research studies conducted by INIA for the agriculture sector. His work in applied economics has resulted in more than 370 publications, including journal articles, books, book chapters, conference papers, technical reports, presentations, lectures, and courses. Lanfranco is a member of some of the most prestigious professional associations, such as the Agricultural & Applied Economics Association (AAEA), the International Association of Agricultural Economists (IAAE), and the European Association of Agricultural Economists (EAAE), among others. The awards and honors received during his career include the "Rod Zeimer Award for outstanding M.S. Paper", "Rod Zeimer Award for outstanding PhD. Paper", and "Outstanding PhD Student Award"  (University of Georgia, 2000, 2001) and the "William Applebaum Memorial Scholarship Award for Outstanding M.S. Thesis (Food Distribution Research Society, 2000).