Prof. Elisa Masi is Associate Professor at the Department of Agriculture, Food, Environment and Forestry (DAGRI), University of Florence. She completed her PhD studies in Horticolture at the University of Pisa-Florence. She has published 73 papers in various journals, and serves as Editor-in-Chief for the journal Advances in Horticultural Science (AHS). Her teaching disciplines include arboricolture and viticulture, and her interests include plant physiology, plant electrophysiology, plant metabolomic.