Dr. Sameer Deshpande is an Associate Professor and Managing Director of Social Marketing @ Griffith, Griffith University, Australia. Sameer teaches, trains, and conducts research in social marketing. He is the Editor of the Social Marketing Quarterly. Over two decades, Sameer has published studies testing the effectiveness of social marketing frameworks with special emphasis on consumer-insights approach in a variety of contexts, including the promotion of alternative rides, responsible drinking, alcohol abstinence during pregnancy, water rights, and safe sexual practices. Sameer has widely published in academic journals, books, and conference proceedings. Prior to joining Griffith, Sameer offered services in the U.S., Canada, India, and Singapore.