The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.
International business scholars have recognized the importance of the contextual embeddedness of firms. However, how they matter remains a contested question. Although recent efforts have been made to review the field, it remains unclear how institutions affect firms’ performance. We aim at answering the following research question: How is the intellectual and the conceptual structure of the institutions and firms’ performance field defined? We searched in the WoS and Scopus databases with pre-determined keywords, and we obtained a sample of 1063 articles that we analyzed by conducting the citation and co-citation analyses, keyword co-occurrence analysis, and thematic map analysis. Our bibliometric results portrayed how the intellectual and conceptual structure of the field has evolved. We contribute to the international business literature by providing a one-stop overview of the field, thus identifying current accomplishments and future research avenues on the relationship between institutions and firms’ performance. By analyzing the articles included on the Emerging and Niche clusters, we discuss future research avenues on the topics of sustainability, entrepreneurship, political ties, and institutional quality.
26 September 2024 in Journal of Innovation & Knowledge
Microenterprises’ internal capability landscape and how it relates to the firms’ global performance (GP) is sparsely studied and understood. Discrete relationships between a capability and GP may have some empirical evidence, but how microenterprises’ capabilities quantitatively relate to each other and together to GP still had no answer. Our model investigates the impact of dynamic managerial capabilities (DMCs) and entrepreneurial orientation (EO) on operational capabilities (OCs), and of those on GP, moderated by competitive intensity (CI). The data were acquired in a survey by questionnaire to 402 Portuguese microenterprises and treated using covariance-based structural equation modeling. We confirm that DMCs and EO have a positive, statistically significant, and substantive impact on OCs, explaining over half its variance, where any relation to GP is fully mediated by OCs. Furthermore, we found that OCs hold a positive, statistically significant, and substantive impact on GP, explaining nearly a quarter of its variance. CI as a moderator, with a marginal effects analysis, shows limited significance in a short range of values and never any substantive significance. Our results highlight that, for a healthy microenterprise business ecosystem, a great deal of attention and capacitation must be given to microenterprises’ managers, specifically their DMCs, EO, and, eventually, OCs.
The major purpose of this research was to study the predictive value of the top managers’ psychological characteristics regarding their networking behavior. In the international business management context of small- and medium-sized enterprises, we took the top managers’ cultural intelligence and emotional intelligence as determinant capabilities to perform better in their external networking. The sample was composed of 307 Portuguese SMEs’ international decision-makers, specifically founders, owners, chief executive officers (CEOs), managers of international activities, international market managers, or commercial managers. The data was collected from 2–30 April 2019 through online surveys directed to the Portuguese decision-makers that were directly responsible for the firms’ international activities. As a data collection instrument, the surveys were pretested and sent by e-mail. The average age of the participants was approximately 50 years old for males and 45 years old for females. We used self-reported measures to assess the different constructs and the hierarchical regression analysis to test our hypotheses. The results showed that cultural intelligence and emotional intelligence were significant drivers of decision-makers’ external networking behavior. A new factor structure concerning external networking behavior was retained. The major results exhibited the predictive value of some cultural and emotional intelligence dimensions over the new retained external networking behavior factors. Therefore, in the international business management context, the capability to adapt to new cultural contexts, as well as the capability to reason about emotions, improved the international decision-makers’ external networking behavior.
The purpose of this review is to synthesise the accumulated knowledge on Global Innovation Index (GII) research. We utilised a corpus from the Web of Science Core Collection to systematically examine the antecedents, consequences, and relationships among the GII’s dimensions. Additionally, we employed the bibliometric techniques of bibliographic coupling and co-citation analysis to identify the leading areas of GII research and the foundational literature in this field. Our systematic review of GII empirical research allowed us to graphically represent the significant relationships among its dimensions. The findings from the bibliographic coupling revealed five recent lines of investigation in GII research: configurational methods; innovation efficiency and policy; competitiveness, entrepreneurship, and sustainable development; innovation rankings; and culture. Furthermore, the co-citation analysis highlighted four clusters of literature that have contributed to GII research. We aim to enhance the field of Innovation Studies by showcasing the current state of research on the GII, one of the most promising tools for measuring innovation activity, and to provide insights into potential future research avenues to further develop this area of study.