The use of specular neutron reflection to study a wide variety of problems in surface and interfacial chemistry is introduced and discussed. Recent developments in neutron reflectometry instrumentation, and their implementation in the design of the SURF reflectometer at the ISIS pulsed neutron source, are described. The design of the SURF reflectometer has been optimised for the surface chemistry of soft matter and new experimental results that exploit the novel features of this second generation neutron reflectometer are presented and discussed in the context of the opportunities for future studies that the technique and the new instrumentation presents. The examples from the broad programme in surface chemistry include surfactant and polymer adsorption at the air/liquid and liquid/solid interfaces, adsorption at the liquid/liquid interface; Langmuir–Blodgett films and liquid crystalline alignment layers, thin solid polymer films and interfaces; liquid mixtures and in situ electrochemistry.