Over the last decade, extensive literature has been published regarding social media effects on real-life political participation. Many argue that social media stimulates online and offline political participation. This study investigates how online political activities impact political efficacy and real-life political participation among university students in rural Pakistan. In addition, this study also sheds light on the relationship between political activities and political awareness. We conducted an online survey of (N = 200) male and female undergraduate and graduate students from the University of Narowal, Pakistan. We used Qualtrics software to distribute our survey among students for data-collection purposes. The results reveal that the majority of the students use social media for political awareness and information. Political efficacy is significantly based on online political participation. In addition to that, social media is a vital platform for netizens to participate in real-life political activities. In conclusion, the findings of the study suggest that online political activities strongly correlate to political awareness and offline political participation. In rural areas of Pakistan, the younger generations are very active on social media to participate in online and offline political happenings.

This study aims to understand public discussions regarding COVID-19 vaccine on Parler, a newer social media platform that recently gained in popularity. Through analyzing a random sample (n = 400) of Parler posts using the hashtags #COVID19Vaccine and #NoCovidVaccine, we use the concept of echo chambers to understand users’ discussions through a text analytics approach. Thematic analysis reveals five key themes: reasons to refuse the COVID-19 vaccine (40%), side effects of the COVID-19 vaccine (28%), population control through the COVID-19 vaccine (23%), children getting vaccinated without parental consent (5%), and comparison of other health issues with COVID-19 (2%). Textual analysis shows that the most frequently used words in the corpus were: nocovidvaccine (348); vaccine (264); covid (184); covid19 (157); and vaccines (128). These findings suggest that users adopted different terms and hashtags to express their beliefs regarding the COVID-19 vaccine. Further, findings revealed that users used certain hashtags such as “echo” to encourage like-minded people to reinforce their existing beliefs on COVID-19 vaccine efficacy and vaccine acceptance. These findings have implications for public health communication in attempts to correct false narratives on social media platforms. Through widely sharing the scientific findings of COVID-19 vaccine-related studies can help individuals understand the COVID-19 vaccines efficacy accurately.

Since the COVID‐19 pandemic started, Asians, particularly those in Chinese communities, have faced increased discrimination and overt racism in addition to the virus itself. In this study, the authors examined social representations of COVID‐19 in mainstream newspapers. We evaluated 451 articles from three major publications representing three countries: China, the United States, and the United Kingdom. A qualitative thematic analysis, conducted through the lens of social representations theory (SRT) and its concept of cognitive polyphasia, revealed four major themes: (a) the virus’ portrayal as a threat; (b) the racialization of COVID‐19 as a multi‐faceted threat; (c) calls for collectivization to curb the racialization of the virus; and (d) speculative solutions to end discrimination against Asians. Our results suggest that print media emphasize the idea that global efforts must be made to change how people think about, talk about, and understand the COVID‐19 pandemic.

(2020). COVID-19 and social-politics of medical misinformation on social media in Pakistan. Media Asia. Ahead of Print.

Scholars agree on the role of media and communication in mitigating climate change. However, the complex and scientific nature of climate change, particularly within a contemporary media setting that includes growing misinformation, has challenged environmental journalists. To better understand these challenges the present study uses the hierarchy of influences model to explore different levels of influence that shape climate content in an under-researched country, Pakistan. Additionally, this study explains reporters’ experiences in dealing with misinformation on climate change, its ability to impact their work, and their perception of using fact-checking tools to counter it. The results, based on 21 interviews with self-identified climate journalists, revealed that, on an individual level, lack of expertise and education influence their coverage of environmental issues. Furthermore, the reporters expressed that following the Western process and model of environmental journalism impacts their routine and climate coverage. Moreover, the journalists claimed that advertisers and corporations significantly influence their news stories on environmental issues. The study also reveals that the journalists believed that there is no widespread climate misinformation in Pakistan, thus reducing the need for fact-checkers. The paper concludes by discussing the findings while providing recommendations for enhanced journalism coverage of climate change in Pakistan.

Objective: Over the last 10 years, an extensive body of literature has been produced to investigate the role of social media in health. However, little is known about the impact of cultural characteristics (e.g. masculinity, collectivism, and uncertainty avoidance) on social media use regarding health-related information, especially in developing countries like Pakistan. The present study employed Hofstede’s cultural characteristics framework and uses and gratification theory to examine how Pakistani millennials’ demographic attributes and cultural characteristics are associated with their social media use for health-related information. Method: An online survey of 722 people aged 18–35 living in Pakistan was conducted in spring 2020 to examine the intensity and frequency of social media use, health-related use of social media, cultural characteristics, and demographic attributes. Results: Results showed that cultural characteristics—masculinity, collectivism, and uncertainty avoidance—are strongly related with their perceptions of social media importance, usefulness, and perceived ease of access for health-related information even when controlling for demographic characteristics. Age and gender are also significantly associated with their perspectives on social media for health. Conclusions: We found that communicating and sharing information is the most important motivation for Pakistani millennials to use social media in the area of health with WhatsApp and YouTube being most preferred social media sites for health-related issues.