This study examines tourist trust in a government-initiated tourism brand from the perspective of the economic sustainability of the tourism industry. Its antecedents comprise traveler visit motivation, visitor experience perception, and willingness to visit/revisit, and the study assesses the moderating role of believers/nonbelievers in developing a tourism brand. The data were obtained from 20 notable religious-themed attractions listed among the “100 Religious Attractions” in Taiwan. Self-administered questionnaires were distributed to respondents who had visited, or were planning to visit, the listed attractions. Three hundred and eighty-five valid questionnaires were collected with the hypotheses developed and examined using the SEM method. This study analyzes the motivational and experiential differences between religious-oriented and ordinary visitors to the “100 Religious Attractions” and its brand effect concerning peripheral industry consumption behavior (e.g., food and beverage, religious items, and surrounding sightseeing sites). Last, this study discloses that the willingness to visit/revisit determinants, service value perception, and spiritual experience significantly affect tourism brand trust. These results offer a better understanding for both scholars and practitioners of religious-themed attractions regarding how tourists’ visit/revisit intentions and their willingness to consume affect the creation of tourism destination brand trust that is sustainable.

Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivation of participants attending religious festival of Mazu in Taiwan and then classifies religious festival participants according to their motivations. Using cluster sampling, a total of 280 responses were obtained and analyzed. The results revealed four different motivation categories: Fun traveler, devout believer, cultural enthusiast, and religious pragmatist. The study concludes that while festivalgoers are influenced by secularization to some extent, the original doctrine of the religion epitomized in the festivals fundamentally retains the essence and spirit of its religious rituals. The findings may have a significant value for the development of religious tourism marketing as it offers a foundation for future research seeking to develop regional cultural and religious sightseeing attractions sustainably.

Managerial competency model is a main structure that lists competencies needed for manager’s position. This paper established a employee promotion application combined with managerial competency model and AHP-VIKOR methodology. Research was carried using qualitative and quantitative methods. The managerial competency model is explained through a literature review and internal interview is to confirm the specific competency items that suitable for case company. Research from expert panels is used to evaluate the managerial competency of the candidates in the case study. The quantitative tool was AHP and VIKOR model. AHP was applied to calculate the criteria weights of managerial competency items. VIKOR multi-criteria decision making model ranked the alternatives and the most suitable promotion candidate was selected. The results from the VIKOR model were used as the decision-making basis for the promotion of the best candidate. This research expected to use the quantitative method to support the executive management level to develop internal talent base on a objective evaluate results.

The problem of waste reduction is particularly emphasized the sources of environmental income i.e. tax and unit-pricing, instead of stimulus recycling administrative in the published literatures. A long-term rebate policy for recycling fund allowance was implemented in different metropolitan districts. However, evaluating the recycling performance at the local level does not include examining its rationality and efficiency in detail. To understand the uncertainty of role in decision making for substitute ranking, analysis based on decision making using fuzzy interval for performance assessment. This article redefines the criteria for evaluating recycling performance at the township level with assistance of artificial intelligence, and illustrates the results. We used a simple and swift evaluation process, namely, the VIKOR method, in place of the traditional public hearing or the Delphi method. The conclusion derived from the results can be used to analyze the effectiveness of the rebate policy for recycling at the township level.