The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strategy. This paper is focused on the strategic behavior of e-commerce from a perspective of the online customer. The aim of the paper is to evaluate the strategic position of e-commerce businesses that focus on online sales of electronics, based on their strategic behavior from the customer’s perspective. The first objective is to identify the current factors of online shopping behavior in the industry of online electronics. The second obejctive is to identify the current economic performance and financial strategy of e-commerce businesses and their relevance to strategic behavior in e-commerce. The third objective is to identify the possible differences in strategic behavior of e-commerce SMEs and e-commerce large businesses. The research methods employed were: situation analysis, benchmarking, quantitative research, selected methods of financial analysis. The selected methods of statistical induction were chosen to verify the research hypotheses. A research sample of 89 e-commerce businesses selling online electronics was selected for this research. It was found that most e-commerce businesses apply a balanced e-strategy based on the assessed factors of online shopping behavior that does not correspond to the progressive growth of e-commerce. Fifteen factors were identified that influence customers when choosing and buying electronics online. It was also found that the strategic behavior of e-commerce businesses is influenced by factors of online shopping behavior. Finally, it was found that the current balanced e-strategy of e-commerce businesses does not correspond with conservative financial strategy.

Factors influencing consumer behaviour in the beer market in the Czech Republic | Veronika Svatošová, Petra Kosová, Zuzana Svobodová | Agricultural Journals

Research background: Regional development of the European territory is becoming a key priority area and thus arouses interest in analyzes of the impact of development not only of business activities on economic competitiveness. Entrepreneurship is an important part of every country's economic system and has important implications for the growth of society. The paper focuses on the possibility of identifying the determinants of regional competitiveness of the manufacturing industry with a focus on defining their impact on SME performance, in the sense of EVA in the programming period 2014-2020. Purpose of the article: The presented paper focuses on the performance of companies in the Czech economy in connection with the reflection of national regional policy documents. Purpose of the article is to evaluate the economic performance of small and medium-sized enterprises in the manufacturing industry in connection with the level of development of the regions in the Czech Republic in which they are located. Methods: The evaluation of the achieved level of regional development is performed at the level of regions and administrative districts of municipalities with extended powers. Through multidimensional regression modelling, the determinants of regional development disparities are identified with a focus on defining their impact on the performance of small and medium-sized enterprises expressed by the economic value added (EVA) indicator. Findings & Value Added: Public sector expenditure on science and research was evaluated as the most important parameter of regional disparities, which explains the economic performance of companies. Based on the achieved results, measures are proposed for the cultivation of the business environment for the next programming period. The contribution is the proposals for the formulation of regional policy with a focus on the segment of small and medium-sized enterprises.