Sang-Eun Byun is an Associate Professor in the Department of Retailing at the University of South Carolina. She received a Ph.D. in Retailing from Michigan State University. Before joining the University of South Carolina in August 2016, she worked at Auburn University for 10 years as an assistant/associate professor in apparel merchandising. Her recent research explores topics of growing importance including CSR communications, social media strategies, and consumer perceptions of corporate activism. Her research has appeared in high-impact journals, including Journal of Business Research, Journal of Business Ethics, Psychology & Marketing, Journal of Retailing and Consumer Services, and more. Her research has been presented at major national/international conferences in the retailing and related disciplines, including the American Retailing Collegiate Association (ACRA), American Marketing Association (AMA), and International Textile and Apparel Association (ITAA).