In the context of the continuous development of Internet technology and international logistics, the impact of cross-border e-commerce is expanding. Cross-border e-commerce transactions are characterized by a wide variety of products, low prices, and short procurement times. As a result, consumers are increasingly intention to shop on cross-border e-commerce platforms. The number of consumers placing orders is also increasing. Simultaneously, consumer perception, trust and attitude play crucial roles in influencing consumers' shopping behavior on cross-border e-commerce platforms. This study employs structural equation and intermediary effect analysis to explore the mechanism through which various factors influence consumers' purchase intention. The authors examine the relationship between five components: consumer perception, trust, attitude, and purchase intention. The findings reveal the following: (1) The improvement of consumers' perceived value and subjective display intention positively influences their purchase intention. Conversely, a decrease in these factors hampers consumers' intention to buy. (2) When the level of shopping risk increases, consumers' purchase intention tends to decrease. Conversely, when the risk of shopping is reduced, consumers' intention to buy shows an increase. (3) Consumer trust and attitude play a significant mediating role in the relationship between independent variables and dependent variables. This study lays an important theoretical foundation for future research in this field. It expands the application scenarios of related research methods. Additionally, the conclusions of this study provide valuable references for managers of cross-border e-commerce enterprises in making informed management decisions.

Background: As human beings enter the digital age, the impact of the digital economy on environmental regulation and corporate green technology innovation (CGTI) is expanding. In order to effectively strengthen the efficacy of environmental regulation and improve the green technology innovation ability of corporate, this paper conducts in-depth research on the influence process of the digital economy and environmental regulation on the CGTI. Methods: Based on the mediating variable environmental regulation, this paper explores the influence process of the digital economy on CGTI. Combined with empirical analysis methods such as the fixed-effect model, mediating effect model, spatial model and regression analysis, the authors reveal the influence process of the digital economy on CGTI. Results: The digital economy can directly promote the improvement of the green technology innovation level of CGTI. The digital economy can indirectly affect the CGTI through the mediating variable of environmental regulation, marginal effect and spatial spillover effect. Conclusions: The digital economy and CGTI had a significant spatial correlation among different regions in China. In different regions of China, there are significant differences in the relationship between the digital economy, environmental regulation and CGTI.

In order to promote the coordinated development of social and economic development and the natural environment, high-end equipment manufacturing (HEM) enterprises should promote the sustainable development of the green economy. In this process, HEM enterprises need to strengthen the green technology innovation ability and optimize the energy consumption structure. In this way, it will be beneficial to the sustainable improvement of HEM enterprise performance. On the basis of sorting out relevant research literature, this study uses structural equation modeling and hierarchical regression analysis to systematically study the impact of green technology innovation on the continuous improvement of HEM enterprise performance. Currently, there are many difficulties in the research of this paper, such as variable selection, index measurement, empirical testing process and so on. However, based on the success of previous academic research, this paper overcame the difficulties and completed this research. In this study, the energy consumption structure is an intermediary variable, and the government policy support is a moderator variable. A relationship model of the impact of green technology innovation on the continuous improvement of HEM enterprises’ performance is constructed. In addition, the author conducts a confirmatory analysis of the relationship between multiple variables. The conclusions of this study are as follows: (1) Green technology innovation has a significant positive impact on the performance improvement of HEM enterprises. (2) Energy consumption structure plays a partial mediating role between green technology innovation and enterprise performance improvement. (3) Government policy support regulates the relationship between green technology innovation and HEM enterprise performance improvement. That is to say that the stronger the government’s policy support for green technology innovation, the stronger the green technology innovation impetus of HEM enterprises, and the better the effect of HEM enterprise performance improvement.

With the advancement of the green economy, the influence of the environmental regulations on green technological innovation and the green economy is increasingly expanding. This paper investigates the impact of the environmental regulations and corporate green technological innovation on the green economy. We hope to explore how the environmental regulations affect the green economy through corporate green innovation. Thus, the research aims to enhance our understanding of the impact of the environmental regulations on the green economy. By incorporating the fixed-effects models, mediation models, spatial models, and regression analysis, this paper unveils the impact process of the environmental regulations on the green economy. The research findings are as follows: (1) The environmental regulations show the direct capacity to facilitate the elevation of the green economy. (2) Through the mediating variable of corporate green technological innovation, the environmental regulations could indirectly enhance the green economy. (3) Significant spatial correlations exist between the environmental regulations and corporate green technological innovation activities across the different regions in China. (4) Substantial disparities are evident in the relationships among the environmental regulations, green technological innovation, and the green economy across the various regions in China. The findings presented in this paper serve to broaden the scope of research on the relationship between the environmental regulations and the green economy. Moreover, it offers essential insights for the relevant government authorities and businesses in formulating management policies.

Combining the theories of cross-border e-commerce trade, industrial cluster management, coordinated development, and sustainable development, this paper explores the problem of the coordinated development path of China’s cross-border e-commerce trade and industrial clusters. The research purpose of this paper is to propose relevant suggestions to promote the sustainable coordinated development of cross-border e-commerce trade and industrial clusters by revealing the inherent scientific laws of the sustainable coordinated development of them. By using a literature survey method, structural equation method, and system analysis method, on the basis of constructing a model for the coordinated development of cross-border e-commerce trade and industrial clusters, this paper conducts in-depth empirical analysis combined with relevant research data and draws research conclusions. The research conclusions of this paper are as follows: (1) This paper verifies all the research hypotheses proposed. All the research hypotheses proposed in this paper are supported by valid data and have passed the empirical test. (2) Using data to scientifically prove that there is an obvious positive correlation between cross-border e-commerce trade and industrial clusters. (3) There is an obvious positive interaction between the main components of cross-border e-commerce trade and the main components of industrial clusters. Moreover, under the influence of the external environment, the two component systems can also promote the sustainable coordinated development of cross-border e-commerce trade and the sustainability of industrial clusters. (4) This paper puts forward countermeasures and suggestions to promote the sustainable coordinated development of cross-border e-commerce trade and industrial clusters.

The impact of international electronic commerce (IEC) on export trade increases along with its expanding scale. Based on relevant data and the gravity model of China’s IEC export trade, this paper develops a theoretical model that can be used in IEC scenarios, applies regression equations, a Hausman test, and other empirical methods to verify relevant data, and performs a robustness test. The purpose of this paper is to explore the mechanism of IEC impact on China’s trade, and hopefully to study the temporal structural changes of the impact of IEC activities on China’s export trade based on the financial crisis and European debt crisis variables. The innovation of this paper is mainly reflected in the large sample of China’s trade selected in this paper. It can also determine the changes in the distance effect of international trade in the era of IEC, and reveal the mechanism by which IEC applications help foreign trade enterprises overcome economic crises. Four key conclusions are obtained as follows. First, the development of IEC has significantly promoted the expansion of China’s export trade scale. Second, in the context of the global financial crisis and European debt crisis, the positive promotion effect of IEC on exports is not significant. Third, the promotion effects of IEC on China’s exports to both developing and industrialized countries are significant, with the impact on developed country exports being slightly greater. Fourth, although the geographical distance for measuring transportation costs has a negative effect on China’s exports, such effect has been greatly weakened.